West Paces Group Selects TIG Global
Internet Marketing Partner for the Sol'is Brand
WASHINGTON, DC, July 27, 2006. The West Paces Hotel Group, a premier international hotel and resort management company, today announced that it has selected TIG Global as its Internet marketing agency of record for the Sol'is Hotels and Resorts brand and its independently managed hotels.
In accordance with the partnership, TIG Global will provide West Paces with comprehensive web presence management and strategic marketing services in order to maximize online visibility, capture incremental demand, and drive direct Internet revenue. These programs include website design and development, search engine optimization, pay-per-click marketing, strategic linking and online advertising, email marketing, revenue tracking and reporting, and proactive client support.
"Our upscale hotels and resorts combine a new sense of luxury with superior customer service," said Bob Warman, EVP and COO of The West Paces Hotel Group. "Our goal in working with TIG Global is to showcase our distinct, premier accommodations online in order to generate awareness among sophisticated travelers and drive direct incremental revenue."
On behalf of each hotel, TIG Global will develop, implement, and manage highly customized Internet marketing plans focused on targeting the discerning luxury travel market by leveraging the unique experiences and customer service standards of the West Paces hotels.
"TIG Global is delighted to partner with West Paces and help elevate their hotels' positioning online within the luxury travel segment," said Trip Schneck, president of TIG Global. "Our hospitality experience, Internet marketing acumen, and best-of-breed services will create a unique online experience for the West Paces properties and growing Sol'is brand, driving consumer satisfaction, revenue, and return."
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