ZDirect, Inc. Awarded Patent
Cover Online Email Marketing Technology
MIAMI, FL, June 16, 2009 - ZDirect, Inc., with its leading ZMail eCRM/electronic marketing platform optimized for the hospitality industry, has been awarded a patent for its unique, dynamic content communication technology.
US Patent Number 7,523,167 B2 protects processes for dynamic content email generation when data from multiple profile sources and inventory elements are combined in an automatic process eliminating the need for manual labor in sending out highly targeted messages of relevance and compelling travel offers to create immediate hotel room conversions. Now a hotel can deal much better with the age old concern of "perishable inventory" by using this incredible technology to fill up need periods, and offer greater value to attract more repeat visits from its loyal customer base.
ZDirect's VP of Product Marketing, Bob Fill, says, "This patent combined with ZDirect's incredible investment in Hotel database integrations and applications allows for ZMail to become a virtual "expert system" in helping a hotel reach its occupancy goals with little to no human intervention. ZMail's eCRM platform today provides a hotel with online acquisition, dynamic profiling, marketing, automatic fulfillment and crucial post stay information. This new front end capability for the automatic creation and delivery of compelling offers for hotels eliminates the slow, labor intensive process of sending compelling offers. "
"We sought the patent protection because we believe we've developed the most effective eCRM/electronic marketing platform that is helping revolutionize the way hoteliers market their properties in the 21st century, "said ZDirect, Inc. CEO Hayes Thomas. "This patent is proof of our ability to bring needed innovation to the Hotel Marketing Industry."
ZMail is entirely Web based. Clients can design messages, manage art, create mailing lists and manage their entire marketing campaigns online. The system is easy to use and generates polished, professional messages that create bottom-line conversions that can be measured on-demand 7x24/365.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
