Grace Bay Names Yasmeen Sarwar VPSM
PROVIDENCIALES, Turks and Caicos, July 28, 2009 - With the expansion of Grace Bay Resorts, the boutique developer recently announced the appointment of Yasmeen Sarwar as Vice President of Sales and Marketing. The appointment comes with the celebrated news that Grace Bay Club received top ranking in Travel + Leisure's 2009 Annual Readers' Choice Awards. The flagship hotel within the Grace Bay Resort collection was the only property in Turks and Caicos to be included on the prestigious list.
"I am so delighted to welcome Yasmeen to the Grace Bay Resorts family," says Nikheel Advani, Chief Operating Officer. "She will play a key role in building upon our reputation as a leading resort destination as we expand into new markets in both the Caribbean and Latin America. Her leadership and experience in the luxury industry will be vital as we navigate these changing times and continue moving towards our goal of opening ten new properties in the next few years."
Yasmeen Sarwar comes to Grace Bay Resorts with over 18 years of experience in the travel industry. Most recently Sarwar acted as the Director of Sales and Marketing for One&Only Ocean Club, Nassau, Bahamas, where she was instrumental in achieving prestigious recognitions, including #1 hotel in the Caribbean recognition by Travel+Leisure Magazine in 2008. Prior to her time in the Bahamas, Sarwar spent time building brand awareness for companies in Asia and Europe in addition to acting as the Director of Business Development for Frame by Frame Productions managing media and sales strategy.
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