Barbados Unveils New Brand Advertising Campaign
OCTOBER 5, 2009 = The island of Barbados recently unveiled in New York, the design and concept behind its new 'Long Live Life' campaign developed by MMG Worldwide. The destination brand campaign is a celebration of the island's rich history, culture, food and music, bringing to life the vibrant passion for life reflected by Barbadian nationals. Visitors to Barbados Tourism Authority's web site, www.VisitBarbados.org, will soon discover a newly re-launched, interactive site, set to launch November 2009, designed as the centralized hub for interacting with all things Barbados, as well as creating an easy to use 'tool' to tailor-make an experiential Barbados vacation.
The new Barbados advertising campaign embraces the discovery of fine living though lessons taken from 'Bajans' - the people of Barbados - and are based on the ideals that life was meant to be discovered, shared and lived. Vivid photography used in the new campaign captures the island's unique and picturesque coastlines, natural settings and lively culture, all while telling a story about enjoying and taking pleasure in life's finer moments.
"Featuring the island's natural beauty and landscape, and its people and culture, the newly launched advertising campaign is a celebration of the island of Barbados," said Urban Cumberbatch, Vice President Sales & Marketing, The Americas (Ag.) with the Barbados Tourism Authority (BTA). "The campaign is designed to tell the story of our island through the eyes of its people, providing snapshots of how to master the art of fine living and 'Long Live Life.'"
The re-designed VisitBarbados.org web site launching in November 2009 will engage visitors through a rich media experience including interactive video content, a robust research and trip-planning tool and vibrant photography and content under the sections of Historic Sites, Sports Facilities and Beaches, among many others. Unveiled later this year will be the Barbados "Trails" program providing visitors a chance to experience the island's culture, history, flavor and colors in a unique self-discovery format by following the 'The Rum Runners Trail', 'The Faith Trail' or 'The Water Trail', to name a few.
The eastern-most of the Caribbean islands, and situated outside the hurricane belt, Barbados was formed by the collision of the Atlantic crystal and Caribbean plates, which created a volcanic eruption to create this country of contrasts; from serene Caribbean waters and coral beaches for sunbathers and swimmers to an Atlantic coastline ideal for surfers and sailors. A truly authentic Caribbean destination, mixing European sophistication and culture with nature and heritage sites, culinary excellence, and romance, offering small and affordable guest houses, luxurious villas, all-inclusive resorts, family-friendly hotels, and boutique escapes - there is definitely something for everyone in Barbados.
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