Ontario Hotels Agree to Assessment to Enhance Marketing
OCTOBER 28, 2009 - Ontario hotels banded together and agreed to pay a marketing assessment fee to the Ontario Convention and Visitors Bureau. The Ontario Convention and Visitor's Bureau is using the money to help market and increase business for two newly created local hotel districts.
“The assessment will generate funds that the bureau will be able to use to market the two hotel districts in Ontario,” CEO and President Bob Brown said. “The class that these hotels are displaying is outstanding and it's this type of community and business cooperation that will see us through these rough economic times.”
The hotels began paying the Hotel Districts Assessment October 1. The Arena Hotel District includes the Hilton Ontario Airport; Best Western InnSuites Hotel; Country Inns and Suites by Carlson - Ontario Mills Mall; Ayres Suites Ontario at the Mills Mall and the Hyatt Place - Ontario Mills.
The Convention Center Hotel District includes the Doubletree Hotel Ontario; Marriott Ontario Airport; Sheraton Ontario Airport; Residence Inn by Marriott; Country Inns and Suites by Carlson - Ontario Convention Center; Red Roof Inn and Quality Inn Ontario Airport.
“Even in a recession, marketing is still important because you don't want to lose your market share,” said Amita Patel, Ontario Convention and Visitors Bureau Director of Sales. “These hotel districts will benefit greatly from their investment.”
The assessment will generate $10,266.75 in its first year. The funds are to be used strictly for marketing.
“I am proud of everybody's initiative in this,” Brown said. “Especially in this recession.”
For more information about the Ontario Convention Center, operated by Philadelphia-based SMG, visit www.ontariocc.com.
About the Ontario Convention Center The Ontario Convention Center is contemporary in design and equipped with the latest in technology. The Convention Center boasts over 225,000 total square feet of exhibit, meeting and function space. An ideal venue for conventions, tradeshows, exhibits and meetings, the Convention Center provides a full range of technology services, including Wi-Fi, Internet, DS3 and video-conferencing capabilities. For more information about the Ontario Convention Center, go to www.ontariocc.com or call (909) 937-3000.
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