M3 Partners With Apple REIT for Hotel Performance Reporting Tool

One of the country's largest hotel REITs chooses M3 Link for data mining

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. November 19, 2009

M3 Hotel Accounting ( www.hotelaccounting.com ) announces that Apple REIT Companies of Richmond, Virginia has implemented the hotel operations reporting tool M3 Link at 198 of their properties throughout the United States.

M3 Link seamlessly integrates PMS data, Smith Travel Research (STR) reports, guest satisfaction surveys and financial data in one place, across multiple brands. Information is brought to a single, easy-to-read web site with unlimited viewing configurations. M3 Link allows hoteliers to read guest comments, compare comp set index variances, analyze statistics and view trends or variances, all with a few clicks of the mouse. Reports are available not only at the corporate level, but at the property level, where general managers can additionally access guest comments from TripAdvisor®.

“M3 Link provides our company with a comprehensive overview of our select-service hotel portfolio,” explained Krissy Gathright, Executive Vice President and Chief Operating Officer of Apple REIT Companies. “With an easy interface and report setup, we have an up-to-date view of how our properties are performing and what our guests are saying about us. We are confident that M3 Link is a tool that will be invaluable in monitoring and improving the performance of our properties.”

This unique partnership has allowed M3 to improve its product through continuous feedback from Apple properties managed by Dimension; Gateway; Larry Blumberg and Assoc.; InnVentures, Inc.; InterMountain Management; McKibbon Hotel Management; Western Lodging Group and others.

M3 Link is available to hotel owners, operators and managers for a low monthly subscription, with minimal startup costs. Support, enhancements and training are included as part of the monthly pricing structure.

For more information, contact Steve Barrett at (770) 297-2374, or [email protected]

About M3 Hotel Accounting

M3 Hotel Accounting was created in 1998 from one of the oldest and most successful hospitality companies in the industry, and is the market leader in hotel accounting software. This experience, coupled with its development expertise, has allowed M3 to create an integrated suite of hospitality accounting products, including M3Link, AccKnowledge, InnQuire, LaborWatch and payroll services, allowing hotel owners, operators and general managers unsurpassed access to the information they need most. The company currently has over 1,800 hotels on-line, and has never had a price increase for its services in over 10 years of operation. For more information, visit www.hotelaccounting.com.