Hilton Partners with Paramount for Film 'Up in the Air'

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. December 07, 2009

December 04, 2009 - Hilton Hotels is ready for its close-up. In anticipation of one of the most talked about film releases this year, the hotelier is giving guests a chance to live the life of a global traveler with the Hilton Up in the Air Sweepstakes celebrating Paramount Pictures' upcoming film about a frequent business traveler whose life on the road is threatened just as he is on the cusp of reaching ten million frequent flyer miles and after he's met the frequent-traveler woman of his dreams. Up in the Air, from Oscar® nominated director Jason Reitman, will arrive in U.S. theatres this December.

“Up in the Air is a compelling story set within the world of frequent travelers. As the leading global hotel brand, Hilton welcomes countless guests around the world into our hotels each day and becomes part of their life on the road,” Dave Horton - Global Head, Hilton Hotels, said. “It is a true compliment to see Hilton represent the hospitality industry in this film and we are excited to give our guests opportunities to experience the amenities that these characters and other travelers value from our hotels.”

Scenes of the film were shot at multiple Hilton hotels and signature Hilton products and amenities are used throughout. Props designed for the movie include a Hilton HHonors Diamond VIP card made for George Clooney's character, Ryan Bingham.

“We are thrilled to have an iconic brand like Hilton as our marketing partner on this film,” commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures. “It was important to our director, Jason Rietman, to have an authentic depiction of life among frequent travelers, and the Hilton team was incredibly supportive of our production while on the road.”

Hilton is giving away one million Hilton HHonors points, Hilton HHonors Diamond VIP status, a trip to Paris and other prizes. Beginning November 3rd, travelers who book a Hilton stay at www.Hilton.com/UpintheAir will be entered for a chance to win a selection of prizes inspired by Bingham*.

Any guest who makes a booking for a Hilton hotel stay through Hilton.com between November 3 and January 11, 2010 will automatically be entered into the Hilton Up in the Air Sweepstakes for a chance to win both the grand prize as well as the prize-of-the-week.* Winners could receive a fast track to the world of travel privileges experienced by the film's main character and other Hilton HHonors VIP members. Sweepstakes prizes include:

• Grand Prize:

One million Hilton HHonors points, Hilton HHonors Diamond VIP status for a year and a trip to Paris that includes round trip airfare for two, accommodations at the Hilton Arc de Triomphe Paris and ground transportation between the airport and hotel

• Ten Weekly Prizes:

• Week 1 : Trip for two to the Up in the Air movie premiere, including roundtrip airfare, accommodations at a Hilton hotel and ground transportation between the airport and hotel and to and from the premiere
  
• Week 2 : A private screening of Up in the Air for the winner and up to 200 of his or her friends
  
• Week 3 : 150,000 Hilton HHonors points and Hilton HHonors Gold VIP status for one year
  
• Week 4 : Prize pack including roundtrip airfare, ground transportation between the airport and hotel, a three-night stay in the Presidential Suite at the Hilton St. Louis Ballpark, a tour of local Hilton hotels and attractions where scenes of the movie were filmed, and a $150 gift certificate to Sub Zero Vodka Bar
• Week 5 : Products from The Hilton Serenity Collection™, including King sized Serenity mattress & box spring, two Serenity pillows, down comforter, duvet cover, sheet set
  
• Week 6 : 200,000 Hilton HHonors points and Hilton HHonors Gold VIP status for one year
  
• Week 7 : An island-hopper package in Hawaii including accommodations, for three nights at each resort, at Hilton Hawaiian Village and Hilton Waikoloa Village resorts on Oahu and Hawaii's Big Island, round trip airfare, ground transportation between airports and resorts, and admission to the Waikiki Starlight Luau and Dolphin Quest Encounters
• Week 8 : Travelpro® (registered mark) three-piece luggage set from the WalkAbout® Lite 3 Collection, Hilton bath robe, autographed movie poster and in-room amenities used on the Up in the Air set
  
• Week 9 : 250,000 Hilton HHonors points and Hilton HHonors Gold VIP status
  
• Week 1 0: Four-day, three-night stay at the newly opened Hilton Orlando Bonnet Creek, including roundtrip airfare, ground transportation between the airport and hotel and dinner for two at La Luce restaurant for up to $150

The Hilton.com/UpintheAir site also features the film trailer, photos, an online game giving visitors the chance to win one of 1,000 pairs of Up in the Air movie tickets and, in celebration of the film's debut, Hilton is also partnering with thisMoment.com - a new social media platform that lets people create and share beautiful, multimedia galleries about their experiences - to collect stories that illustrate how Hilton team members worldwide help guests make the most of their stays. Travelers can see and hear examples of true Hilton hospitality in the words of Hilton team members at Hilton.com/UpintheAir.

For more information about the Hilton Up in the Air Sweepstakes or to make a reservation, travelers can visit Hilton.com/UpintheAir.

NO PURCHASE NECESSARY . Begins on 11/3/09 at 12:00 a.m. ET and ends on 1/11/10 at 11:59p.m. ET. Open to residents of the U.S. and Canada of majority age, excluding Quebec. Official rules available at Hilton.com/UpintheAir. Void where prohibited. The Hilton Up in the Air Sweepstakes is sponsored by Hilton Worldwide.