U.S. Hotel Performance for Week Ending 2 January 2010
The U.S. hotel industry reported increases in occupancy and revenue per available room during the week 27 December 2009-2 January 2010, according to data from STR. This is the first week in which two of the three key performance metrics were positive since the week ending 20 December 2008.
In year-over-year measurements, the industry's occupancy increased 5.9 percent to end the week at 45.5 percent. Average daily rate dropped 4.0 percent to finish the week at US$99.79. RevPAR for the week rose 1.6 percent to finish at US$45.37.
Among the Top 25 Markets, St. Louis, Missouri-Illinois, experienced the largest occupancy increase, jumping 35.4 percent to 42.2 percent. Three other markets reported occupancy increases of more than 20 percent: Philadelphia, Pennsylvania-New Jersey (+26.8 percent to 42.6 percent); Boston, Massachusetts (+23.6 percent to 40.9 percent); and Atlanta, Georgia (+21.5 percent to 43.3 percent). Houston, Texas (-6.3 percent to 34.4 percent), and San Francisco/San Mateo, California (-2.4 percent to 61.6 percent), were the only markets to report occupancy decreases for the week.
Atlanta was the only market to post an ADR increase, up 3.9 percent to US$73.37. Three markets experienced double-digit ADR decreases: Houston (-13.2 percent to US$69.88); Phoenix, Arizona (-12.8 percent to US$91.04); and Denver, Colorado (-10.0 percent to US$72.20).
St. Louis led the RevPAR increases, jumping 33.5 percent to US$28.72, followed by Atlanta (+26.3 percent to US$31.74), Philadelphia (+21.2 percent to US$40.31), and Boston (+20.9 percent to US$44.39). Two markets posted RevPAR decreases of more than 10 percent: Houston (-18.7 percent to US$24.07) and San Francisco/San Mateo (-12.0 percent to US$68.24).
About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
