Local Hotel Gets New Look, New Feel

Holiday Inn Express Southington Launches New Brand Identity

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. February 01, 2010

SOUTHINGTON, CT (January 29, 2010) - The 122-room Holiday Inn Express Southington has undergone a transformation. The new and improved hotel is a result of the worldwide relaunch of the Holiday Inn brand by InterContinental Hotels Group. The goal of the relaunch of the well-known Holiday Inn Express brand is focused on increasing quality and driving consistency throughout all hotels. The Southington hotel is professionally managed by CT-based Waterford Hotel Group, Inc.

As part of the brand initiative, the Holiday Inn Express Southington has implemented changes that research shows matter most to guests. These changes include: upgraded and decluttered lobby area, Holiday Inn scent and sound program, upgraded showers and bathroom amenities, new exterior lighting and landscaping, and new signage with a redesigned logo. Additionally, all of the more than 20 Holiday Inn Express Southington associates participated in an extensive “Stay Real” training program to ensure that guests receive best-in-class service.

“We have set an aggressive pace to relaunch our global estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010,” said John Merkin, senior vice president, Brand Management, Holiday Inn Brands, the Americas. “And with the addition of the Holiday Inn Express Southington we are off and running on our journey to make every Holiday Inn hotel as great as our best one.”

With a keen focus on guest expectations, the Southington hotel expects to benefit from improved guest satisfaction. “We look forward to offering our guests an enhanced stay experience with a new look and exceptional levels of customer service,” said Lindsey Holmes, general manager of the Holiday Inn Express Southington. “We are pleased to showcase these new Holiday Inn brand family hallmarks.”

About Holiday Inn Express Southington
The Holiday Inn Express Southington, Connecticut is located directly off I-84 at exit 32, in the heart of Southington. The newly renovated hotel is only minutes from the ESPN headquarters, General Electric, Trumpf, BAE Systems, as well as Connecticut's capital, Hartford. The 122-room hotel offers meeting space which can accommodate up to 80 people, a 24-hour market, free high-speed Internet access to connect with work and home, and a complimentary hot breakfast in the morning. For business or pleasure, the Holiday Inn Express has what it takes to offer 100% satisfactory service.

About Waterford Hotel Group, Inc.
Waterford Hotel Group is a national hotel management firm with 25 properties managed in nine states. With corporate offices in Waterford, CT, Waterford Hotel Group is one of the most successful management companies in the hospitality industry. The company's nationwide roster of properties consistently achieves exceptional market share and returns well above industry averages. This outstanding track record is based on strategic growth, intimate knowledge of industry trends, and providing value for customers and investors. For further information, contact Waterford Hotel Group, Inc., 914 Hartford Turnpike, P.O. Box 715, Waterford, CT 06385, or visit the company's website at www.waterfordhotelgroup.com.

About InterContinental Hotel Group
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,200 hotels and over 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club®