William C. Parris Appointed New Director of Sales and Marketing for Cassa Hotel & Residences
[February 1, 2010] Assa Hospitality Management has just appointed William C. Parris as Director of Sales and Marketing for Cassa Hotel & Residences, the 48 story Enrique Norten-designed building in the center of New York City.
Mr. Parris will be using his expertise and in-depth knowledge of the hospitality industry to strengthen the visibility of Cassa and to maximize its productivity through the development of efficient policies and procedures. Parris's 20 years of experience stem from the successful launch of such hotels as The Avalon and Embassy Suites.
Mr. Parris is joining the recently appointed David Lopez who acts as General Manger of Cassa Hotel & Residence scheduled to open in Spring of 2010.
About Desires Hotels
From the neon lights of Ocean Drive in South Beach to the Harley-Davidson Museum in Milwaukee, from the iconic Delmar Loop in St. Louis to the heart of Times Square, Desires Hotels is a collection of independently created modern boutique hotels. High in style, distinct and creative, each of these lifestyle hotels have one-of-a-kind architecture and interior design, allowing guests to expect just as much from their hotel as they do from their destination. Savvy travelers seeking a lifestyle-oriented experience will appreciate the “Your Desires” program that tailors a unique experience to every guest. Joining the collection in 2010 will be Cassa Hotel & Residences in New York City, Villas Cesar in St. Petersburg, FL and The Charlee in Medellin, Colombia.
For more information please contact Nadine Johnson and Associates at maya@nadinejohnson.com or 212 228 5555
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