STR Reports U.S. Hotel Performance for Week Ending 23 January 2010
The U.S. hotel industry reported decreases in all three key measurements during the week of 17-23 January 2010, according to data from STR.
FEBRUARY 1, 2010 - In year-over-year measurements, the industry's occupancy ended the week virtually flat with an 0.9-percent decrease to 46.8 percent. Average daily rate dropped 9.4 percent to finish the week at US$93.87. Revenue per available room for the week fell 10.3 percent to finish at US$43.89.
Among the Chain Scale segments, three segments ended the week with occupancy increases: the Luxury segment (+7.7 percent to 59.0 percent); the Upper Upscale segment (+5.5 percent to 58.7 percent); and the Upscale segment (+4.0 percent to 56.7 percent).
As a result of Barak Obama's inauguration, held Tuesday, 20 January 2009 in Washington, D.C., the market reported the largest year-over-year decreases in all three key performance metrics: Occupancy fell 15.8 percent to 51.6 percent, ADR dropped 48.3 percent to US$135.69, and RevPAR decreased 56.4 percent to 70.02.
Among the Top 25 Markets, Boston, Massachusetts, experienced the largest occupancy increase, jumping 18.8 percent to 50.9 percent, followed by Detroit, Michigan (+13.1 percent to 48.4 percent) and New York, New York (+11.2 percent to 61.8 percent).
None of the top markets ended the week with ADR increases. Nashville, Tennessee, posted the smallest ADR decrease, falling 2.7 percent to US$88.70. New Orleans, Louisiana, fell 20.4 percent to US$104.23-the largest ADR decline excluding Washington, D.C.
Boston also experienced the largest RevPAR increase, up 11.5 percent to US$58.38, followed by Detroit (+3.3 percent to US$36.88), Nashville (+0.5 percent to US$39.77), and New York (+0.5 percent to US$107.21). Other than Washington, D.C., two markets reported RevPAR decreases of more than 20 percent: New Orleans (-24.2 percent to US$53.28) and Houston, Texas (-21.9 percent to US$50.07).
About STR & STR Global For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
