Tropicana Las Vegas Appoints Brandie Feuer as Director of Marketing & Innovation
Social Media Thought Leader to Expand Tropicana Las Vegas' Presence Online and Offline, Locally and Nationally
Tropicana Las Vegas Inc. President Thomas McCartney announced today the appointment of Brandie Feuer as Director of Marketing for Tropicana Las Vegas. Feuer is now responsible for all marketing and public relations programs, with a specific focus on interactive and emerging media, including building the Tropicana brand through mobile and social channels such as Twitter, Facebook and YouTube.
“The Tropicana Las Vegas' rich history and vibrant past has made it a legend on The Strip for more than five decades”
“Landing an established talent like Brandie speaks to the genuine excitement surrounding the direction that Tropicana Las Vegas is heading,” said President Thomas McCartney. “When you consider her cutting edge emerging media expertise and extensive marketing experience, it's easy to see she is perfectly suited to spread the word about the new day at Tropicana Las Vegas.”
Prior to Tropicana, Feuer worked with Planet Hollywood, Luxor Hotel & Casino, MGM MIRAGE, Cirque du Soleil, MuscleTech, the UFC and The Miami Herald. While in Las Vegas, Feuer has made a name for herself through a host of innovative digital programs, including developing the first hotel desktop application, Las Vegas' first viral game, and a mobile marketing program that synched with a hotel's property management system. Feuer's vision earned Luxor Hotel & Casino a spot on Mashable's “Top 40 Brands that Twitter” list, and Planet Hollywood VegasTripping's “Best Twitter Persona.”
“The Tropicana Las Vegas' rich history and vibrant past has made it a legend on The Strip for more than five decades,” said Feuer. “Many Las Vegas Casinos have come and gone throughout the years, but the Tropicana has stood the test of time. I am honored to work with a piece of Las Vegas history as it reinvents itself once again.”
Originally from Florida, Feuer holds a Bachelor of Science in Marketing Communications and Psychology from the University of Miami. She is on the board of the National Interactive Marketing Association, the Las Vegas Interactive Marketing Association, and is President of Zeta Tau Alpha's Nevada Alumnae Chapter. You can follow her on twitter as @VegasGalB.
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