Johannesburg Celebrates Ahead of World Cup 2010

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. April 21, 2010

April 20, 2010 - The South African cultural capital of Johannesburg has been celebrating in the run up to the FIFA World Cup 2010 with a host of special events planned to celebrate this once in a lifetime spectacle.

FIFA officials recently confirmed 220,000 international visitors are expected in South Africa for the duration of the tournament, with every one guaranteed a warm greeting from this most international of cities.

As the chief executive of Johannesburg Tourism Company, Lindiwe Mahlangu-Kwele, explains, this is a dream come true for the City of Gold.

“This is a lifetime ambition but, more importantly, the event will change the geopolitical face of our country; it will dispel the myths and stereotypes about our ability as a country as people get a first-hand understanding of who we are as a nation.

“More importantly, it's the lasting legacy beyond 2010; the world-class services, infrastructure, the diverse range of graded accommodation stock, and the skills we will have learned as an extremely patriotic nation who will show the true warmth and hospitality of our country.”

These warm sentiments were recently echoed by President Jacob Zuma, who empathically stated the city would be ready to host the world's largest sporting event.

Opening the newly constructed Central Terminal Building at the renovated OR Tambo International Airport, Mr Zuma said: “You can see when we say we are ready it is not just rhetoric. We mean what we say.”

“Let us also note the infrastructure we have created for this event will be a lasting legacy for South Africa.”

World Sports Destination Expo
However, it will not just be locals celebrating during the month long carnival of football - with global business leaders expected in the city to attend the inaugural World Sports Destination Expo (WSDE).

Billed as the first event of its kind, WSDE will host the world's leading sporting destinations, resorts, hotels, sporting bid committees, tour and event organisers, international media and elite buyers.

All will be in town from July 5th to conduct future business, source new contacts and markets and gain invaluable insights from the advanced knowledge of industry leaders and figureheads.

Some 20,000 visitors are expected to attend the landmark five day exhibition; all of whom will be ready to enjoy a showcase of the most rapidly growing sector in the global travel and tourism industry.

“Sport, sport events and travel and tourism are inextricably linked - so the inaugural World Sport Destination Expo is a vital event for those companies involved in this marketplace, and for those serious in procuring a market share of the $600 billion a year industry,” said Taleb Rifai, secretary-general of the United Nations World Tourism Organisation.

WSDE is fully endorsed by the leading authorities in sport, travel and tourism and is uniquely located at the SCC, Johannesburg, for the final week of the 2010 FIFA World Cup (July 5th-9th).

Local fans snapped up 53,000 tickets during the first day on sale

World Football House
In the same location for the duration of the World Cup, World Football House (WFH) will offer visitors a showcase for all 32 participating teams for the first time.

The WFH will be at the SCC from June 9th, and will be home to 32 national pavilions - one from each of the countries taking part in the biggest televised sporting event on earth. Organisers say the location will become a true global village for hundreds of thousands of international football fans expected for the month-long event.

WFH Founder, Graham Cooke, explained: “WFH will provide the perfect environment for fans to get a unique insight into the differing cultures of the participating teams.

“It will be the place to be for meetings, events and promotions - all under one roof. As the host city for the opening and closing games as well as 15 other matches throughout the tournament, Johannesburg is perfectly placed to host the WFH.”

Each individual football house will be built to a tailored specification to allow each country to showcase the best from their respective country.

Johannesburg is also likely to be right at the heart of the sporting action, playing host to FIFA headquarters for the duration of the tournament, as well as their commercial sponsors and partners.

The city will also house the International Broadcast Centre, accommodating up to 22,000 international media, ensuring it will be the hub for both fans and corporate visitors.

World Travel Awards
Finally, the global travel and tourism sector will also be celebrating in Johannesburg during July, as the World Travel Awards host a gala dinner to celebrate the very best in the industry.

With the nominees announced earlier today, some 400 of the top names from around the continent are now battling it out to take their place on the top table.

A full list of contenders for the top prizes can be seen here, while eligible voters can head over to the WTA website ahead of the event at the Sandton Convention Centre on July 7th.