Hotel Performance Takes Off as Ash Cloud Grounds Travellers
April 20, 2010 - Hotel performance at select European airports showed increases in occupancy and average room rate compared with the same week last year, as a cloud of volcanic ash grounded air travel and stranded travellers throughout the continent, according to daily data from STR Global, the leading provider of market data to the hotel industry.
Revenue per available room (RevPAR) grew in double-digit figures for the week of 11 to 17 April 2010 compared with the same week last year, which included the Easter holidays (10 to 13 April 2009). Gatwick (+40 percent), Amsterdam Schiphol (+69 percent), Heathrow (+70 percent), Stockholm Arlanda (+75 percent), Brussels Airport and its surroundings (+137 percent) and Frankfurt Rhein-Main Airport (+369 percent) all reported growth in local currency during the seven-day period.
Four out of the six airport locations achieved occupancy levels of more than 90 percent for Thursday (15 April). Occupancy declined for the following three nights, as people found alternative travel methods or returned home. Frankfurt's Rhein-Main Airport 's strong performance in the early half of the week was due to the biennial trade fair “Light + Building”, which took place 11 to 16 April 2010.
Average daily rates (ADR) showed strong growth, especially in the major hub locations in Frankfurt Rhein-Main, Heathrow and Amsterdam Schiphol.
Daily occupancy 11 to 18 April 2010 for selected European airport locations
Source: STR Global
Daily average room rate day to day percentage change in local currency
Source: STR Global
About STR Global
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
