Guest Satisfaction - April 2010 Chatter Guard Benchmark Report Is Released
PARSIPPANY, NJ , May 17, 2010 - Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its April 2010 report.
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Historically a damp month, April brings rain, mild temperatures—and judging from this month's consumer reviews, cold shoulders. In almost every category of every segments, hospitality guests were less favorable than they had been in March. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average lodger indicated a 6.33% decline in the average Resultant Quality Score (3.79 to 3.55), a 2.41% decline in Dining (3.74 to 3.65), a 6.44% tumble in average Facilities ratings (4.04 to 3.78), and a 4.41% fall in Rooms (3.63 to 3.47). Other declines included Staff, which fell 7.40% (3.92 to 3.63), and in Value, which decreased from 4.45 to 4.16 (6.52%). The biggest area of disappointment this month was Housekeeping, last month's big winner, which in April saw a 10.62% dip (3.86 to 3.45).
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About Lodging Interactive Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company's website is located at www.LodgingInteractive.com.