Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns - No Website Needed
PARSIPPANY, NJ - September 1, 2010 - Lodging Interactive an award winning interactive and social media marketing agency servicing the hospitality industry, today announced Link2Brand an innovative marketing solution for branded hotels. With Link2Brand hotels can launch their own marketing campaigns without the need of a dedicated hotel website; Link2Brand links directly to the brand.com website.
“Our innovative Link2Brand marketing tool solves a long standing issue for branded hotels - how to create short, personalized and descriptive promotional links that seamlessly pass through brand SRP booking codes,” said Mr. DJ Vallauri, Lodging Interactive's Founder and President. “Link2Brand empowers hotels to provide their own local web marketing for events and groups such as soccer tournaments, military reunions and to offer local businesses their own branded links to easily make online reservations. Link2Brand enables hotels to deep link into the hotel brand's booking engine.”
For example this SHORT link with the hotel's name:
http://myhotelpackages.com/SheratonBirmingham/Midweek
Sends visitors to this LONG link, deep into the brand's booking engine and passes through the SRP code “DAYBAR”:
Complete ROI Tracking - With Link2Brand every link counts. All clicks are recorded in real time, and the hotel can simply log into its online dashboard to view click results. Monthly brand website referral reports will detail the number of Link2Brand referrals and revenue.
“We've made using Link2Brand so easy to use, hotels and marketers can create their personalized links in less than 60 seconds. Link2Brand can be used on Twitter, Facebook and blogs or micro-sites to drive business,” added Richard Walsh, V.P. Business Development for Lodging Interactive. “Additionally each hotel account can have up to 10 sub-users who can create and track their own unique links.”
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at sales@lodginginteractive.com or at 877-291-4411. The company's website is located at www.LodgingInteractive.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
