Woodward's Resort and the Inn of Lincoln Merge Operations and Ownership

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. September 09, 2010

Lincoln, NH. - September 7, 2010 - Woodward's Resort and the Inn of Lincoln, both of Lincoln, New Hampshire, have merged operations and ownership. A new single entity comprised of Jeff and Lisa Woodward of Woodward's Resort and John and Lori Guertin of the Inn of Lincoln will own and operate both businesses.
The owners of these two businesses saw the potential operational synergies, marketing power and expense savings of operating as one combined company. The Inn of Lincoln will now be able to offer meal plans to guests and be able to accommodate groups requiring both meals and lodging. Woodward's will be able to expand the variety of room types they can offer guests. The Inn of Lincoln has 26 luxury suites and 12 individual cottages along with standard motel rooms.

Woodward's is an 85 room full-service resort property that has built a large repeat customer base and a great reputation over the past 50 years. www.WoodwardsResort.com The Inn of Lincoln is just 1/4 mile away and offers 58 units consisting of motel rooms, suites, and cottages. www.InnofLincoln.com

The Inn of Lincoln has been in existence for just over one year and was formerly known as the “Beacon North”. The owners have extensively renovated the indoor pool, the front office, the building exterior, and the rooms. They have added significant roadside appeal with new landscaping and signage. According to Lori Guertin, “We will now be able to extend the great reputation of Woodward's to increase occupancy in our newly renovated motel rooms and suites.”

“I am very excited to partner with the Guertins and the Inn of Lincoln. They have transformed the former Beacon North hotel into an attractive, comfortable, modern operation. We will now be able to offer a larger selection of suites and cottages to our customers.” says Jeff Woodward.

Woodward's Resort will retain its current name, and the Inn will be rebranded as “Woodward's Inn of Lincoln and Suites”. Jeff Woodward will remain involved in overseeing both operations and will work with all employees to maintain the high level of customer service and standards that has made Woodward's so popular. The Guertins have proven their expertise in the hospitality industry with their successful renovation, growth, and operation of the Essex Street Inn in Newburyport, Mass. They will work with Jeff in planning and implementing the general direction and growth plans for the new company.

CenterPoint Business Advisors of Franconia, NH worked with both parties to create a mutually beneficial and cooperative merger of the two companies. The business intermediary, O.J. Robinson states, “I have never been more excited and optimistic about a merger or acquisition. This is a win-win situation that will create one new company with more growth potential than either company would have individually.” CenterPoint assists business owners with exit planning, business consulting, valuation, and business brokerage. Offices are located in Franconia, NH and Lexington, MA. www.cpointadvisors.com