STR Reports US Hotel Performance for Week Ending October 9 - 2010

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. October 18, 2010

October 15, 2010 - In year-over-year comparisons, occupancy increased 6.5 percent to 63.6 percent, average daily rate was up 2.2 percent to US$101.58, and revenue per available room ended the week up 8.8 percent to US$64.62.

The U.S. hotel industry reported increases in all three key performance metrics during the week of 3-9 October 2010, according to data from STR.

In year-over-year comparisons, occupancy increased 6.5 percent to 63.6 percent, average daily rate was up 2.2 percent to US$101.58, and revenue per available room ended the week up 8.8 percent to US$64.62.

Among the Top 25 Markets, 21 reported occupancy increases for the week. Four markets achieved occupancy increases of more than 15 percent: Dallas, Texas (+19.3 percent to 62.7 percent); New Orleans, Louisiana (+18.7 percent to 75.7 percent); Atlanta, Georgia (+15.8 percent to 64.1 percent); and Detroit, Michigan (+15.8 percent to 59.7%). St. Louis, Missouri-Illinois, fell 4.4 percent in occupancy to 60.8 percent, reporting the largest decrease in that metric, followed by Minneapolis-St. Paul, Minnesota-Wisconsin (-2.2 percent to 67.5 percent), and Denver, Colorado (-1.9 percent to 66.4 percent).

Atlanta experienced the largest ADR increase, rising 10.8 percent to US$94.64, followed by New York, New York, with a 10.2-percent increase to US$280.39. Denver (-3.4 percent to US$99.13) and St. Louis (-3.4 percent to US$82.31) reported the largest ADR decreases for the week.

Five markets posted RevPAR increases of more than 15 percent: New Orleans (+29.3 percent to US$97.52); Atlanta (+28.4 percent to US$60.71); Dallas (+19.8 percent to US$55.86); Miami-Hialeah, Florida (+17.9 percent to US$93.06); and Orlando, Florida (+15.7 percent to US$58.16). Two markets reported RevPAR decreases of more than 5 percent: St. Louis (-7.6 percent to US$50.07) and Denver (-5.3 percent to US$65.80).

About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.