Agoda, Central Hotels Sign Agreement
Agoda is launching a chain-wide partnership with Central Hotels and Resorts.
JANUARY 23, 2007. This partnership provides Central with a marketing platform to sell inventory online more effectively through Agoda's Yield Control System (YCS), ensuring instant confirmation and real-time allotment control. The distribution agreement covers Central's eleven properties located in popular destinations such as Bangkok, Phuket, Hua Hin, Samui, Chiang Mai, and Krabi.
Natapong Jantavetsiri, Group Director of Sales and Marketing, Central Hotels & Resorts, said "Agoda provides Central with extensive market coverage to compete with more established brands in the market. With significant business volume in our markets, Agoda enhances the online distribution strategy of our chain. Central can also leverage the first-class services at Agoda's 24/7 live help centers."
Agoda Vice President of Business Development Wilfred Fan said, "Agoda is delighted to have the support of growing regional brands such as Central. Our relationship with hotels provides travelers with confidence that they'll find the best hotel coverage and the best available rates. The Agoda Rewards Program lets our independent and regional hotel partners compete effectively with larger global players. Guests achieve significant savings by collecting points for their stays at Agoda partner hotels. Unlike most loyalty programs, which restrict members to a specific chain, Agoda Rewards Points can be redeemed at over 27,000 hotels around the world."
In celebration of the launch, Agoda is offering a limited-time special promotion to its customers. Selected properties booked through Agoda will earn double Rewards Points through the company's innovative loyalty program. The promotion will include Sofitel Central Plaza Bangkok in Bangkok, Central Krabi Bay Resort in Krabi, Central Samui Beach Resort and Central Samui Village in Samui, Central Karon Village, Central Karon Beach Resort and Central Kata Resort in Phuket, and Central Duangtawan Hotel in Chiang Mai. The offer will last until the end of June 2007.
"We're committed to helping our hotel partners increase sales and yield, and to providing our customers with access to instant availability and great rates. Agoda continues to invest in leading solutions that set us apart from our competitors," Fan concluded.
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