STR Reports US Hotel Performance for Week Ending December 11 - 2010

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. December 20, 2010

December 17, 2010 - In year-over-year comparisons, occupancy increased 8.6 percent to 52.2 percent, average daily rate was up 2.6 percent to US$98.75, and revenue per available room ended the week up 11.5 percent to US$51.56.

The U.S. hotel industry reported increases in all three key performance metrics during the week of 5-11 December 2010, according to data from STR.

In year-over-year comparisons, occupancy increased 8.6 percent to 52.2 percent, average daily rate was up 2.6 percent to US$98.75, and revenue per available room ended the week up 11.5 percent to US$51.56.

Among the Top 25 Markets, San Francisco/San Mateo, California (+26.0 percent to 78.2 percent), and San Diego, California (+20.0 percent to 60.7 percent), reported the largest occupancy increases for the week. Two markets reported occupancy decreases: New Orleans, Louisiana (-5.3 percent to 60.4 percent), and New York, New York (-1.0 percent to 87.3 percent).

Three top markets achieved double-digit ADR increases: San Francisco/San Mateo (+18.6 percent to US$147.50); Anaheim/Santa Ana, California (+12.2 percent to US$110.34); and Orlando, Florida (+11.1 percent to US$98.23). New Orleans fell 16.6 percent in ADR to US$108.59, reporting the largest decrease in that metric.

Four markets reported RevPAR increases of more than 25 percent: San Francisco/San Mateo (+49.5 percent to US$115.34); Anaheim-Santa Ana (+31.4 percent to US$77.63); Orlando (+28.8 percent to US$63.32); and San Diego (+27.0 percent to US$68.21). New Orleans experienced the only RevPAR decrease, falling 21.0 percent to US$65.62.

About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.