STR Reports US Hotel Performance for Week Ending December 25 - 2010
January 3, 2011 - In year-over-year comparisons, occupancy increased 2.2 percent to 34.6 percent, average daily rate was up 1.4 percent to US$87.13, and revenue per available room finished the week up 3.6 percent to US$30.16.
The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 19-25 December 2010, according to data from STR.
In year-over-year comparisons, occupancy increased 2.2 percent to 34.6 percent, average daily rate was up 1.4 percent to US$87.13, and revenue per available room finished the week up 3.6 percent to US$30.16.
Among the chain-scale segments, the upscale segment saw the strongest performance growth during the holiday week. Upscale occupancy was up 5.6 percent to 35.7 percent; ADR increased 6.3 percent to US$93.27; and RevPAR was up 12.3 percent to US$33.26.
Many travelers spent Christmas in Hawaii as Oahu Island, Hawaii, reported the greatest occupancy rate (76.2 percent) among the Top 25 Markets. This represented a 7.0-percent increase over last year. Oahu's ADR increased by 3.8 percent to US$179.16 and RevPAR jumped 11.1 percent to US$136.47.
It was the Minneapolis-St Paul, Minnesota-Wisconsin market, however, that experienced the biggest year-over-year comeback for the week: occupancy was up 20.4 percent to 31.6 percent and RevPAR was up 30.5 percent to US$23.54.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
