STR Reports US Hotel Performance for Week Ending January 15, 2011
January 21, 2011 - In year-over-year comparisons, occupancy increased 4.5 percent to 49.9 percent, average daily rate was up 3.0 percent to US$97.59, and revenue per available room finished the week up 7.6 percent to US$48.70.
The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 9-15 January 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 4.5 percent to 49.9 percent, average daily rate was up 3.0 percent to US$97.59, and revenue per available room finished the week up 7.6 percent to US$48.70.
Among the Top 25 Markets, Phoenix, Arizona, achieved the largest occupancy increase, rising 29.2 percent to 74.6 percent, followed by Detroit, Michigan, with a 22.5-percent increase to 62.0 percent. Five of the top markets experienced occupancy decreases. Boston, Massachusetts, fell 8.8 percent in occupancy to 52.6 percent, reporting the largest decrease in that metric, followed by Washington, D.C., which fell 7.7 percent in occupancy to 49.6 percent.
Two markets experienced double-digit ADR increases: San Francisco/San Mateo, California (+11.6 percent to US$167.16), and Phoenix (+11.0 percent to US$127.15). Norfolk-Virginia Beach, Virginia, posted the largest ADR decrease, falling 6.6 percent to US$64.56, followed by Dallas, Texas, with a 4.4-percent decrease to US$88.87.
Three markets reported RevPAR increases of more than 20 percent: Phoenix (+43.5 percent to US$94.79); Detroit (+26.0 percent to US$54.81); and Atlanta, Georgia (+24.8 percent to US$57.38). Washington, D.C., posted the only double-digit RevPAR decrease, falling 10.7 percent to US$66.01.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
