Tri-Valley, California CVB Launches Group Incentive Program
“Try Our Valley” Program Offers up to $10,000 Cash Back
PLEASANTON, CA - March 3, 2011 - The Tri-Valley, California Convention & Visitors Bureau (CVB) http://www.trivalleycvb.com/, a marketing organization dedicated to promoting a five-city region in San Francisco's East Bay, today announced the “Try Our Valley” group incentive program. The limited-time program offers cash back per booked room night for groups of 50 or more, with a maximum payout of $10 per room night for 500 rooms or $5,000.
Groups that book their event by June 30, 2011 will be entered into a drawing to win an additional cash prize of $5,000. Only one winner will be drawn for the $5,000 cash drawing on July 1, 2011.
Tri-Valley, California CVB President & CEO, Amy Blaschka said, “We realize that in 2011 the meetings industry is poised for a cautious comeback, and that shorter booking windows and affordability are incredibly important to planners. We want to help meeting and event planners by giving them yet another reason to select Tri-Valley to host their next meeting or event group.”
The popular meeting destination is known for its accessibility and affordability.
Boasting more than 100 meeting & event venues, from hotels to wineries to state of the art conference centers, the region offers more than 4,000 hotel rooms. Tri-Valley, California is located within 40 minutes from all three San Francisco Bay Area airports (SFO, OAK, SJC) and offers two Bay Area Rapid Transit stations (BART), including the newest West Dublin/Pleasanton station to be opened on February 19, 2011.
In order to qualify for the program, the group or meeting must generate a new proposal, originated through the Tri-Valley, California Convention & Visitors Bureau for distribution to multiple properties. A minimum of 50 group room nights at a Tri-Valley Tourism Business Improvement District hotel property must be contracted to be eligible.
Interested planners are encouraged to contact the Tri-Valley California Convention & Visitors Bureau at 925-846-8910 or access the convenient online Request for Proposal to take advantage of this offer. Additional terms and conditions apply and may be found online at www.trivalleycvb.com/cash
About the Tri-Valley, California Convention & Visitors Bureau
The Tri-Valley, California Convention & Visitors Bureau is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, San Ramon, Danville and the surrounding region. It markets Tri-Valley, California as a preferred destination for visitors, meetings, and events by promoting CVB member businesses and bringing overnight visitors to the region, to increase awareness of and measurable spending to Tri-Valley, California. For more information, please visit http://www.trivalleycvb.com/.
Media Contact:
Rachel Christie
Tri-Valley CVB
Rachel@trivalleycvb.com
925-846-8910




Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at