STR Reports US Hotel Performance for Week Ending March 5, 2011

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. March 14, 2011

March 11,2011 - In year-over-year comparisons, occupancy increased 7.1 percent to 58.8 percent, average daily rate was up 3.1 percent to US$99.06, and revenue per available room finished the week up 10.3 percent to US$58.25.

The U.S. hotel industry reported increases in all three key performance metrics during the week of 27 February-5 March 2011, according to data from STR.

In year-over-year comparisons, occupancy increased 7.1 percent to 58.8 percent, average daily rate was up 3.1 percent to US$99.06, and revenue per available room finished the week up 10.3 percent to US$58.25.

Among the Top 25 Markets, Dallas, Texas, achieved the largest occupancy increase, rising 20.2 percent to 60.9 percent, followed by Boston, Massachusetts (+16.9 percent to 62.2 percent), and Tampa-St. Petersburg, Florida (+15.8 percent to 77.0 percent). Atlanta, Georgia, fell 3.3 percent in occupancy to 59.3 percent, reporting the largest decrease in that metric, followed by New York, New York, with a 2.2-percent decrease to 71.9 percent.

New Orleans, Louisiana, jumped 36.7-percent in ADR to US$158.02, reporting the largest increase in that metric, followed by Oahu Island, Hawaii, with a 13.6-percent increase to US$158.48.

Atlanta reported the largest decreases in ADR (-12.3 percent to US$83.48) and RevPAR (-15.2 percent to US$49.53).

Five markets achieved RevPAR increases of more than 20 percent: New Orleans (+52.8 percent to US$117.71); Dallas (+27.6 percent to US$53.82); Boston (+23.9 percent to US$78.31); Oahu Island (+23.4 percent to US$132.91); and Tampa-St. Petersburg (+21.3 percent to US$81.48).

About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.