STR Reports US Hotel Performance for Week Ending March 26, 2011

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. April 04, 2011

April 1, 2011 - In year-over-year comparisons, ADR was up 4.1 percent to US$102.62. The industry's occupancy increased 4.5 percent to 62.7 percent, and its revenue per available room finished the week up 8.9 percent to US$64.32.

The U.S. hotel industry's average daily rate increased by more than 4 percent for the first time in 2011 during the week of 20-26 March 2011, according to data from STR.

In year-over-year comparisons, ADR was up 4.1 percent to US$102.62. The industry's occupancy increased 4.5 percent to 62.7 percent, and its revenue per available room finished the week up 8.9 percent to US$64.32.

Among the Top 25 Markets, Dallas, Texas, experienced the largest occupancy increase, rising 16.7 percent to 66.0 percent, followed by Detroit, Michigan (+16.4 percent to 58.5 percent), and New Orleans, Louisiana (+14.6 percent to 81.3 percent). Washington, D.C. (-9.8 percent to 69.7 percent), and San Diego, California (-5.1 percent to 71.5 percent), reported the largest occupancy decreases for the week.

Three markets achieved double-digit ADR increases: New Orleans (+14.6 percent to US$135.22); San Francisco/San Mateo, California (+12.5 percent to US$139.55); and Chicago, Illinois (+10.6 percent to US$109.64). Norfolk-Virginia Beach, Virginia, fell 3.3 percent in ADR to US$76.47, reporting the largest decrease in that metric.

Four markets reported RevPAR increases of more than 20 percent: New Orleans (+31.4 percent to US$109.93); Dallas (+27.8 percent to US$59.91); Chicago (+23.3 percent to US$70.17); and Orlando, Florida (+22.6 percent to US$88.37). Washington, D.C., reported the only double-digit RevPAR decrease, falling 10.1 percent to US$106.86.

About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.