STR Reports US Hotel Performance for Week Ending April 16, 2011
ADR increases increases 3.6% to US$102.28
April 22, 2011 - According to data published by STR, the U.S. hotel industry reported increases in all three key performance metrics during the week of 10-16 April 2011.
STR reports that in year-over-year comparisons, occupancy was up 4.8 percent to 63.2 percent, average daily rate increased 3.6 percent to US$102.28, and revenue per available room finished the week up 8.5 percent to US$64.67.
Among the Top 25 Markets, Oahu Island, Hawaii, achieved the largest increases in all three key performance metrics. The market's occupancy rose 17.5 percent to 83.8 percent, ADR was up 18.2 percent to US$174.08, and RevPAR jumped 38.8 percent to US$145.95. The market's performance was boosted by the American Academy of Neurology Annual Meeting held 9-16 April 2011.
St. Louis, Missouri-Illinois, reported the largest occupancy decrease, falling 9.1 percent to 57.2 percent. Washington, D.C., followed with a 5.0-percent decrease to 76.9 percent.
Two markets, other than Oahu Island, posted double-digit ADR increases: Miami-Hialeah, Florida (+15.6 percent to US$168.94), and San Francisco/San Mateo, California (+11.8 percent to US$145.67). St. Louis fell 5.9 percent in ADR to US$81.17, reporting the largest decrease in that metric.
Three markets, excluding Oahu Island, experienced RevPAR increases of 20 percent or more: Miami-Hialeah (+30.8 percent to US$136.51); Orlando, Florida (+21.8 percent to US$74.53); and Houston, Texas (+20.0 percent to US$63.50). St. Louis posted the only double-digit RevPAR decrease, falling 14.5 percent to US$46.41.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
