ATME Announces 31st Annual Travel Marketing Conference in Boston
2011 Conference to Focus on the Three I's of Travel: Individualism, Inspiration and Immediacy
NEW YORK, NY - May 23, 2011 - The Association of Travel Marketing Executives (ATME) announces its annual conference June 13-14, at the Omni Parker House Hotel in Boston, as well as keynote speakers for the 31st annual conference. Headliners include: Henry Harteveldt, vice president, Forrester Research; Marty St. George, CMO, JetBlue; and Brad Gerstner, founder and CEO, Altimeter Capital Management.
As social media and mobile technology continue to gain momentum in today's marketing totality, attendees will gain invaluable insight into how to focus on the most profitable and promising approaches to building business. ATME's annual conference also provides an excellent opportunity to network with experts, thought leaders and peers.
“Combining the three I's of travel is the recipe to capture today's on-the-move travelers,” said Joel Chusid, ATME's chairman. “Individualism, inspiration and immediacy are all vital ingredients to helping those in the industry understand the diversity of marketing today, making them even more valuable within their own companies.”
Expert insight focused on individualism, inspiration and immediacy will be delivered by leading marketing executives, including:
Susan Black, American Express Vacations; Betsy O'Rourke, Royal Caribbean; Greg Brown, Choice Hotels; Jeff DeKorte, Rand McNally; Krista Pappas, Bing Travel; John Peters, Rand McNally; Hugh Riley, CTO; Shirley Tafoya, Travelzoo; Rob Torres, Google; Bill Keen, InterContinental Hotel Group; David Liu, TheKnot.com; Scott Madden, Connelly Partners; and more.
“ATME's conference provides the platform for success by sharing ways to focus marketing plans for maximum power and profitability,” said Chusid. “Attendees also learn how to harness the immense potential of immediate marketing to generate income in new and exciting ways.”
For information about membership and attending the conference, visit www.atme.org or call Kristin Zern, Executive Director at (914) 439-2047.
About ATME
The Association of Travel Marketing Executives (ATME) is a professional association of senior-level executives with vital responsibilities in the marketing of travel and tourism worldwide. ATME's members represent airlines, hotels, resorts, cruise lines, car rental companies, advertising and public relations firms, travel marketing professionals, research groups and tourist offices of domestic and foreign destinations. ATME is a global network of industry marketing professionals committed to enhancing skills, recognizing excellence, and providing innovative, effective and provocative marketing ideas and solutions while enhancing the highest standards of travel leadership.
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