Boomerang Hotels Sells Shoney's Inn Franchise
HENDERSONVILLE, TN - June 29, 2011 - The master brand and parent company Boomerang Hotels, announces the sale of Shoney's® Inn and Shoney's® Inn & Suites franchise.
After the Tennessee Court of Appeals affirmed GuestHouse International's right to franchise Shoney's Inn hotels, GuestHouse International reintroduced the Shoney's Inn brand to the market. GuestHouse International was very pleased with the interest it received from franchisees seeking an alternative economy lodging brand. However, it has become clear to us that the best course of action for our franchisees and our company is to cease the re-launch and sell the brand back to Shoney's North America Corp. We will continue instead with our own brands of GuestHouse International and Settle Inn.
“This was a difficult decision, but we believe the right decision, and we sincerely appreciate the commitment received from our Shoney's Inn franchisees over the past six months,” said Brendan Watters, CEO, Boomerang Hotels. “We are working with our existing Shoney's Inns in the re-branding process.”
Currently, Boomerang Hotels operates over 6,500 rooms in the U.S. with two GuestHouse International properties in China.
Boomerang Hotels is a franchise company with a simple approach to lodging that focuses on delivering the most important services and amenities to guests at a reasonable rate. Comprised of Settle Inn & Suites® and GuestHouse International®, Boomerang Hotels is based in Hendersonville, TN. Boomerang Hotels brands focus on what guests really want: clean, comfortable accommodations, friendly helpful staff, time-saving amenities, and consistently great rates. To learn more, please contact Terry Kline at 605-725-5302 or [email protected] .