STR Reports US Hotel Occupancy for Week Ending August 6, 2011

Occupancy Up 1.4% to 71.2%, ADR increases increases 3.3% to US$102.52

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. August 15, 2011

August 12, 2011 - The U.S. hotel industry experienced increases in all three key performance metrics during the week 31 July - 6 August 2011, according to data from STR.

In year-over-year comparisons for the week, occupancy rose 1.4 percent to 71.2 percent, average daily rate increased 3.3 percent to US$102.52, and revenue per available room finished the week up 4.8 percent to US$72.99.

Among the Top 25 Markets, Miami-Hialeah, Florida, achieved the largest occupancy increase, rising 16.1 percent to 79.0 percent, followed by Phoenix, Arizona (+14.6 percent to 53.1 percent), and Dallas, Texas (+11.5 percent to 61.1 percent). Norfolk-Virginia Beach, Virginia, reported the only double-digit occupancy decrease, falling 15.7 percent to 74.2 percent, followed by Atlanta, Georgia, with an 8.0-percent decrease to 56.2 percent.

Nashville, Tennessee, rose 13.7 percent in ADR to US$91.29, followed by Miami-Hialeah, with a 12.1-percent increase to US$129.85. Atlanta posted the largest ADR decrease, falling 3.4 percent to US$76.66.

Miami-Hialeah jumped 30.2 percent in RevPAR to US$102.61, reporting the largest increase in that metric. Five other markets reported RevPAR increases of 15 percent or more: Phoenix (+21.9 percent to US$41.28); Minneapolis-St. Paul, Minnesota-Wisconsin (+20.4 percent to US$78.96); Nashville (+19.9 percent to US$58.48); Boston, Massachusetts (+17.8 percent to US$132.73); and Dallas, Texas (+15.0 percent to US$49.02). Norfolk-Virginia Beach (-14.0 percent to US$82.40) and Atlanta (-11.1 percent to US$43.09), reported the largest RevPAR decreases for the week.