Langham Launches Luxury China Brand In New Joint Venture 88 Xintiandi

Shanghai Forms First Roll Out for the Concept

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. September 07, 2011

September 6, 2011 - Langham Hospitality Group has taken over the management of 88 Xintiandi, a luxury executive serviced apartment, located in the heart of Shanghai this month, aimed at luxury travellers seeking oriental sophistication and an intimate club-like atmosphere.

The move forms the first step of a joint venture between Langham Hospitality Group and Shui On Land that will see the 88 Xintiandi concept roll out across China in key locations.

Individual, intimate and effortlessly stylish, 88 Xintiandi, Shanghai feature 53 spacious rooms, a full-service Club Lounge and state-of-the-art gym. The concept represents oriental elegance at its most refined and draws inspiration from its original heritage in the heart of Shanghai - Xintiandi - a vibrant and lively hub of history and exclusivity.

The new 88 Xintiandi brand concept of intimate oriental elegance will be developed across a range of luxury hospitality platforms including serviced apartments, branded residences and boutique luxury hotels.

Brett Butcher, Chief Executive Officer of Langham Hospitality Group said: “The concept of 88 Xintiandi caters to a space that few can capitalise upon - a China-born luxury product with international management expertise. The intimacy of this elegant oriental brand is perfectly suited for different luxury accommodation products depending on the needs of each location.”

About Langham Hospitality Group :

Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.

It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.

The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart and the award-winning Chuan Spa.

The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.

Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service. Currently 27 member hotels are open or in the pipeline across four continents.

Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.

Reservations for either Langham or Eaton properties can be made by logging onto langhamhospitalitygroup.com.