Le Centre Sheraton Montreal Undergoes $40 Million Transformation

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. September 28, 2011

September 27, 2011 - From the rooftop Club Lounge to the lower level meeting space, Le Centre Sheraton Montreal announced today the near completion of an all-encompassing $40 million renovation. All meeting space, guest rooms, restaurants and public spaces of this flagship property have been refurbished with immaculate attention to detail and guest comfort. As part of the multi-million make-over the hotel will feature all the Sheraton brand's signature offerings including the Sweet Sleeper Bed®, Club Lounge, Link@Sheraton® experienced with Microsoft® and Sheraton Fitness programmed by Core Performance.

The multi-million renovation of the Le Centre Montreal comes on the heels of the completion of the Sheraton brand's recent $6 billion global revitalization effort. Starwood has spent the last few years renovating and rebuilding one of the hotel industry's most iconic brands and Sheraton now stands stronger than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand's history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs - signaling that guests are taking notice and rediscovering the new Sheraton.

See the Difference $40 Million Makes
In celebration of the multi-million dollar make-over the hotel has launched a special offer for meeting planners. Planners who book a meeting by October 31st, 2011 (meeting needs to be held by March 31st, 2012) will receive up to 100,000 bonus Starwood Preferred Planner Starpoints® and the choice of one of the following - 2% off the rooms master bill, accelerated room upgrades or a complimentary staff office during the conference. Starwood Starpoints can be used toward Starwood hotel reward stays anywhere around the globe, can be used toward free flights at spgflights.com and can be transferred to more than 25 airline partners, including Aeroplan® at a 1:1 ratio. The hotel also features Starwood's signature On-Site Specialty Events program - a refreshing selection of unique, on-site events designed to complement any size meeting or convention. Meeting planners can visit sheratoncentremontreal.com/transformation for more information.

At the heart of the hotel's revitalized lobby is the brand's signature “Link@Sheraton® experience with Microsoft®” - a social hub where connections, whether face-to-face or webcam-to-webcam take place. Both stylish and comfortable, the 825 upgraded guest rooms at Le Centre Sheraton Montreal are equipped with an oversized work desk, custom-designed ergonomic chair, high-speed Internet, LCD flat panel television, MP3 docking station and the all-white Sheraton Sweet Sleeper® bed, designed to meet AAA's Five Diamond Award® criteria. Sheraton Club guests will enjoy spectacular views and upgraded amenities, as well as complimentary breakfast, all day coffee/tea and evening hors d'oeuvres in the newly improved Sheraton Club Lounge.

Meeting Space That Works
With meticulous craftsmanship the meeting and convention floors feature new carpeting, wall coverings, furniture, lighting and sound systems as well as a new air conditioning system. The works of art gracing the walls of the meeting rooms are all reproductions of originals from the renowned McCord Museum of Canadian History. Additionally the hotel offers Starwood's newest innovation in banquet chairs - a custom designed event chair featuring storage for laptop and personal items. With aerodynamic configuration, the chair provides comfort during those lengthy meeting and training sessions. When the meetings end, VIP guests, keynote speakers and the meeting planner can enjoy the penthouse Club Lounge on the 37th floor.

”Now, more than ever, we look forward to welcoming meeting delegates and convention attendees from all parts of the globe,” said Michel G. Giguère, General Manager. “Whether this is a first time visit, or a repeat stay, our guests will benefit from the thoughtful transformation and impressive service additions. And of course, we'll be wowing them with our 27 years of expertise as a major hospitality player in Montreal. Our proven track record with meeting planners and event organizers speaks for itself as does our wall of fame with hospitality award and designations.”

Unbeatable Location
Le Centre Sheraton Montreal enjoys an unbeatable location on Rene Levesque Blvd at Stanley and Drummond Streets. The hotel is located across from the Bell Centre and is just steps to the best in shopping on St. Catherine Street and Place Ville Marie. Delightful old Montreal is only a few minutes away and superb dining and nightlife on rue de la Montagne and rue Crescent are within easy walking distance. For more information on Le Centre Sheraton please visit www.sheraton.com/lecentre.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1058 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Meridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.