STR Reports US Hotel Occupancy for Week Ending October 1, 2011

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. October 11, 2011

October 10, 2011 - Occupancy Up 2.7% to 62.8% and ADR increases increases 1.3% to US$101.14. The U.S. hotel industry experienced increases in all three key performance metrics during the week of 25 September-1 October 2011, according to data from STR.

In year-over-year comparisons for the week, occupancy rose 2.7 percent to 62.8 percent, average daily rate increased 1.3 percent to US$101.14, and revenue per available room finished the week up 4.1 percent to US$63.52.

"This week's hotel performance was impacted by the tough comparison related to the timing of Rosh Hashanah, which fell on 29 September this year compared to 9 September last year," said Chad Church, director of special services at STR. "The impact was most evident in the Luxury and Upper Upscale Chain Scales and in group-focused markets in the Top 25 Markets."

Among the Top 25 Markets, Nashville, Tennessee, jumped 13.8 percent in occupancy to 66.9 percent, reporting the largest increase in that metric, followed by Detroit, Michigan, with a 12.1-percent increase to 65.7 percent. New Orleans, Louisiana (-9.2 percent to 56.1 percent), and St. Louis, Missouri-Illinois (-8.7 percent to 59.5 percent), ended the week with the largest occupancy decreases.

San Francisco/San Mateo, California, achieved the largest ADR increase, rising 13.3 percent to US$171.17, followed by Nashville with a 12-percent increase to US$98.28. Dallas, Texas, fell 7.4 percent in ADR to US$86.19, posting the largest decrease in that metric, followed by Orlando, Florida, with a 5.8-percent decrease to US$79.07.

Five markets experienced RevPAR increases of more than 15 percent: Nashville (+27.4 percent to US$65.75); Miami-Hialeah, Florida (+18.5 percent to US$84.97); Oahu Island, Hawaii (+16.8 percent to US$136.06); Norfolk-Virginia Beach, Virginia (+16.7 percent to 44.73); and Detroit (+15.9 percent to US$51.81).