STR Reports US Hotel Occupancy Week Ending November 12, 2011

Occupancy Up 6.4% to 62.1% and ADR increases increases 5.9% to US$104.66

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. November 22, 2011

November 21, 2011 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 6-12 November 2011, according to data from STR.

In year-over-year comparisons for the week, occupancy rose 6.4 percent to 62.1 percent, average daily rate increased 5.9 percent to US$104.66, and revenue per available room finished the week up 12.6 percent to US$64.99.

Among the Top 25 Markets, San Francisco/San Mateo, California, reported the largest occupancy increase, rising 18.9 percent to 91.9 percent, which also was the highest absolute occupancy for the week. New Orleans, Louisiana, fell 9.6 percent in occupancy to 65.4 percent, posting the largest decrease in that metric, followed by Denver, Colorado, with an 8.1-percent decrease to 61.6 percent.

Three markets experienced ADR increases of more than 25 percent: San Francisco/San Mateo (+32.2 percent to US$182.62); Oahu Island, Hawaii (+28.8 percent to US$200.60); and Philadelphia, Pennsylvania-New Jersey (+27.1 percent to US$141.31). Atlanta, Georgia, ended the week with the only double-digit ADR decrease, falling 11.5 percent to US$84.92.

Four markets achieved RevPAR increases of more than 25 percent: San Francisco/San Mateo (+57.3 percent to US$167.88); Philadelphia (+44.2 percent to US$109.96); Oahu Island (+30.5 percent to US$162.20); and Boston, Massachusetts (+27.0 percent to US$130.51). Atlanta fell 15.7 percent in RevPAR to US$50.52, reporting the largest decrease in that metric, followed by Denver with an 11.1-percent drop to US$61.54.