Distinguished Hotels Builds Brand Awareness
BOSTON, MA, August 10, 2005. To build brand recognition among travel agents and reservationists, Distinguished Hotels International has launched the private-label code 'DH' in partnership with Pegasus Solutions.
Distinguished Hotels now has its own GDS identity with the private-label chain code DH on Sabre, Amadeus, Galileo and Worldspan where travel agents and reservationists can easily access the individual hotels in this luxury global group.
Overall, this initiative allows Distinguished Hotels to promote and market the DH GDS chain code to key bookers, providing more exposure and reservations; develop a stronger brand recognition among the travel industry community; focus marketing and sales efforts on driving reservations to member hotels; and build new relationships with key bookers for a unique global portfolio of independent lifestyle hotels.
"This new code clearly identifies our properties through GDS and Internet sites, thereby simplifying the recognition and booking process for agents and generating sales opportunities for our hotels," said David Moth, executive vice president of Distinguished Hotels International. "Furthermore, the properties in our group significantly benefit from our efforts to build awareness of the Distinguished Hotels brand and level the playing field with our competitors," Moth added.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
