New York Palace Introduces 'Have a Heart Program'

Luxury Hotel Helps Raise Awareness of Heart Disease Through Dynamic New Program, a Portion of the Proceeds Benefitting the American Heart Association®

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. February 06, 2012

New York, NY - February 3, 2012 - For the entire month of February, The New York Palace will invite visitors to participate in its new Have a Heart Program, reminding people to take care of the heart(s) they love. Reinforcing the American Heart Association®'s Go Red For Women™ cause, The New York Palace will showcase the signature 'red dress' symbol throughout the hotel, with the famous courtyard as the focal point. The new program will also feature a Have a Heart hotel package, a Heart-Healthy weekend brunch, and a specialty cocktail. The Palace will provide a donation to the American Heart Association® in honor of its guests who participate in its Have a Heart program.

Throughout February, The Palace will show its support for The American Heart Association's Go Red For Women program, which was originally created to dispel myths and raise awareness of heart disease as the number one killer of women. The red dress symbol represents the passionate, emotional, social initiative designed to empower women to take charge of their heart health. The Palace's renowned Courtyard will become a celebratory destination for this cause, featuring eye-catching projections of red dresses onto the historic hotel's exterior. Additionally, all of The New York Palace staff will honor AHA by wearing the Go Red For Women™'s signature red dress pin on National Wear Red Day, February 3rd.

Each weekend in February, The Palace's restaurant Istana will offer a delicious Heart-Healthy Brunch menu, featuring such dishes as Whole Grain Pancakes with Blueberries and low fat yogurt, Egg White Frittata, and Steel Cut Oatmeal with Fresh Berries. The Red Ruffle, a signature cocktail including Chambord, champagne and pomegranate juice will be made available daily at GILT Bar.

The Palace's Have a Heart Package will include luxury guest room accommodations; a $100 Food & Beverage daily credit which can be used towards the Heart-Healthy Brunch in Istana; two welcome cocktails including a choice of a glass of red wine or the Red Ruffle; a special Go Red For Women keepsake; and a commemorative Go Red For Women red dress pin. This weekend package starts at $359/night and is based on availability.

To book the Have a Heart package or learn more, please visit www.newyorkpalace.com.

About The New York Palace
The very finest in old-world elegance and new-world opulence can be found just beyond the courtyard gates of The New York Palace on the corner of 50th & Madison. With 805 rooms and 88 suites, The Palace is known for unparalleled splendor, spectacular views, sumptuous rooms and exquisite service. Located in the heart of Manhattan -- across the street from St. Patrick's Cathedral and only steps from Rockefeller Center -- the hotel's world-renowned courtyard incorporates motifs from several 15th-century Italian cathedrals and has served as the entranceway to the historic Villard Mansion since 1882. Today, The New York Palace gracefully blends the landmark Villard Mansion with a contemporary 55-story tower. Guests can book accommodations online at www.newyorkpalace.com or contact reservations at 1-800-NY-PALACE (1-800-697-2522).

About Go Red For Women
Go Red For Women is part of the American Heart Association's solution to help save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer, which is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into lifesaving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc. Go Red™ AHA, Red Dress™ DHHS