Biltmore, Miami Launches VIP Guest Program

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. October 14, 2008

MIAMI, FL, February 9, 2007. Access. Exclusivity. Privilege. For a fortunate few, these benefits are now available with an innovative VIP guest service program at the Biltmore, one of Miami's most fashionable resorts. Based on time-honored traditions of European-style hospitality, the new Biltmore 100 program is designed to anticipate the wishes, expectations, wants and needs of today's sophisticated traveler - with special privileges and benefits including luxurious accommodations, unlimited golf, private sports instruction and fitness training, preferred pricing, upgrades and customized in-suite amenities.

The fortunate 100 who are accepted will enjoy the iconic Biltmore and all its amenities, restaurants, championship golf, award-winning spa and more on a highly personalized and exclusive level.

The Biltmore 100 enjoy:

---|Unlimited complimentary greens fees on the Biltmore's 6,700-yard, 18-hole, par 71 ---|--Donald Ross championship golf course

---|Advanced reserved tee times year-round on the golf course

---|VIP In-suite check in

---|Customized in-suite amenities

---|-Chardonnay Ritual complimentary with each spa treatment

---|Priority access to Private Poolside Cabana Suites with butler service

---|Unlimited personal golf and tennis instruction; dedicated personal fitness trainer; personal nutrition and wellness assessment

---|Town car service to and from Miami International Airport and around Miami

---|Twenty percent savings on published room rates throughout the year

---|Junior Suite minimum room type

---|Domestic luggage shipping service

---|Preferred rates for upgrades to specialty signature suites

---|Preferred room rates for accompanying guests

---|Priority room and dining reservations

---|Long term luggage storage

---|oncierge service at any time for access to dining, theater, sporting events, etc., worldwide

Biltmore 100 Introductory Offer

To launch the VIP program, the Biltmore is extending a special introductory offer: A complimentary three-day stay in a Junior Suite, unlimited golf greens fees, breakfast for two daily either in-room or in the restaurants, town car service to and from Miami International Airport and a $100 credit at the Biltmore Spa, a member of Leading Spas of the World. There is no contractual commitment to join Biltmore 100 until check-out after the initial stay.

The Biltmore 100 inaugural annual fee is $10,000, with a maximum of two cardholders per household. If guests taking advantage of the initial offering choose not to join, they will be charged the lowest published room rate for Junior Suite accommodations as well as any greens fees for their three-day stay.

"This exclusive guest service program eliminates the need to own a vacation home and provides unlimited opportunities to visit South Florida for work or vacation. It was designed to offer our guests an experience that is welcoming and easy with very high levels of personalized service and convenience," said Dennis Doucette, general manager of the Biltmore. "Our best accommodations will always be available to Biltmore 100 guests; they can store sports equipment and personal items with us and enjoy the best in golf, tennis and dining at preferred rates at any time of the year."