STR Reports US Hotel Occupancy Up for Week Ending July 21, 2012
Occupancy Up 2.5% and ADR Increases 4.0% to US$108.15
July 30, 2012 - The U.S. hotel industry experienced mixed results in the three key performance metrics during the week of 15-21 July 2012, according to data from STR.
In year-over-year comparisons for the week, occupancy ended the week with a 2.5-percent increase to 75.1 percent, average daily rate increased 4.0 percent to US$108.15 and revenue per available room ended the week with an increase of 6.6 percent to US$81.25.
Among the Top 25 Markets, New Orleans, Louisiana, grew 19.1 percent in occupancy to 74.4 percent, reporting the largest increase in that metric. Atlanta, Georgia, followed with a 12.3-percent occupancy increase to 75.2 percent. Phoenix, Arizona, fell 3.8 percent in occupancy to 50.6 percent, posting the largest decrease in that metric.
New Orleans (+15.9 percent to US$112.17) and Oahu Island, Hawaii (+15.7 percent to US$199.03), reported the largest ADR increases for the week. San Diego, California, reported the only double-digit ADR (-11.8 percent to US$151.96) and RevPAR (-10.7 percent to US$137.22) decreases for the week.
Five markets reported RevPAR increases of more than 15 percent: New Orleans (+38.0 percent to US$83.48); Oahu Island (+29.7 percent to US$186.73); Atlanta (+26.1 percent to US$70.57); St. Louis, Missouri-Illinois (+17.7 percent to US$71.27); and Houston, Texas (+16.6 percent to US$64.37).




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