Flip.to Lands Hospitality Veteran, Kristi White, as VP of Global Sales Strategy
Seasoned hospitality sales and revenue management executive to lead growth strategy for hotel brand advocate platform
NEW YORK — September 19, 2012 — Flip.to, a brand advocate platform that helps hotels turn their guests into advocates, announced today that well-known hospitality veteran, Kristi White , has joined its team as Vice President, Global Sales Strategy.
White has a wealth of knowledge about hotel sales, marketing, revenue management and electronic distribution. In her prior roles, she created a world class service organization dedicated to providing personalized attention, supporting hotels' electronic distribution efforts. She is a recognized expert in her field, and is a frequent speaker on revenue management and distribution at industry conferences and hospitality schools.
“Social Media has become such a buzzword for the hospitality industry. Flip.to is one of the first products I've seen that offers a definable ROI for hotels,” said White. “Combine that with its ease of use and you have one of the most powerful marketing platforms available today.”
Most consumers inherently trust the opinion of friends, relatives and colleagues in their social network far more than traditional advertisements. Flip.to taps into that sentiment, transforming hotel guests into a huge, enthusiastic and trusted marketing force. Each guest on average has well over 100 social connections, leading to brand advocates that have a long reach, make strong brand connections and in turn, generate a measurable uptick in booked room nights that Flip.to tracks.
“Kristi brings a wealth of knowledge to the Flip.to global sales expansion plan”, said Ed St.Onge, President, Global Sales & Marketing for Flip.to, “Her vast relationships and experience will help us accelerate Flip.to from startup to an enterprise level solution adopted by hotels globally.”
To find out more about Flip.to, please contact Edward St.Onge, [email protected] or visit www.flip.to.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
