New Luxury Tequila Launches to Solve Hospitality Industry Challenges

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. October 16, 2012

FOR IMMEDIATE RELEASE

PHOENIX, AZ. October 16, 2012 - Catering to the changing demographics and evolving consumer expectations is becoming increasingly difficult in today's multi-generational, globally connected world. As the hotel industry faces a growing number of challenges, managers seek to find effective and profitable solutions to remain competitive.

Common solutions often include "experiential" services such as spas and attractions, but labor-intensive solutions such as these can be costly to implement.

A new company out of Phoenix, AZ may have part of the solution.

The Bonita Spirits Company has just launched their new luxury brand of 100% agave tequila. A blanco sipping tequila, it is the first in the world to go through a 5X distillation process. It is bottled in crystal and packed in a satin-lined box, both designed to keep a high-end appearance to the brand.

More interesting, however, is the distribution system. Bonita Tequila is only being made available in select luxury hotels and resorts.

"By carrying our product in their mini-bar, restaurant, bar, and gift shop, superior hotels and resorts gain access not only to a spirit with one of the highest profit margins available, but a full suite of marketing tools designed to attract and retain guests of all ages, enhance their experience, and encourage them to return - all while blending seamlessly with the destination's existing branding and image" says Chris Brown, President and CEO.

"Our goal is to promote our product by promoting the resorts and hotels that carry it. We form a partnership with each property to increase their guest attraction and retention while enhancing their brand."

While the company is still in it's early stages, it hopes to expand beyond Arizona in 2013 to offer its product and services in both Nevada and California properties.

About Bonita

For every great thing, there is a greatest. In every life, there is one perfect moment that reaches out to the sublime and brushes against the foundation of the absolute. As you reach out to find your perfect moment, Bonita is beside you to celebrate every step along the way. As the world's finest ultra-premium tequila, Bonita Platinum is the beverage enjoyed by only a select few. Bonita's tightly held secrets date back to the beginning of tequila itself. Knowledge passed down from generation to generation of tequila makers has been refined through the ages and perfected through our unique process. Bonita Platinum is the world's only five-times distilled tequila, but the true secrets behind our exceptionalism are held close to the chest. Indeed, only those who are themselves exceptional have had the pleasure of tasting the true refinement and elegance of our craft. To be a part of the Bonita Inner Circle is to be connected. More than a loose association of those who drink only the finest of spirits, the Bonita Inner Circle is a network of individuals who are traveled, worldly, and attuned to the finer points of luxury. As such, Bonita Platinum is only sold in the finest hotels, and membership in the Bonita Inner Circle is restricted to those who have occasion to stay at them.As an ultra-premium tequila, Bonita Platinum is designed as a sipping tequila. This crystal clear spirit has multiple layers of flavor beginning with a scent of citrus and white pepper as you bring it to your nose. With a sip, you can notice the smooth mouth-feel and the sweet, buttery taste with an undertone of spiciness. It finishes cool and pure like glacial spring water, and you will know that you've just tasted the best.

Bonita Platinum is enclosed in a stunning bottle and stopper made of pure crystal housed in a velvet-lined box and tied with a satin black tie. On the table, the bottle glistens in the light like a diamond and serves as a contemplative piece while you enjoy the nuances of flavor within. Whether with friends or family, Bonita is a gift to yourself that's best when shared. Nothing else resembles high class and sophistication as the choice made through good taste, an eye for the beautiful, and a heart of goodwill.

You can find out more about The Bonita Spirits Company by visiting their website at www.BonitaSpirits.com, or contacting their office at (602)456-1788.