Tiago Sarmento Appointed DoSM at St. Regis Bahia Beach Resort, Puerto Rico
Rio Grande, Puerto Rico - October 12, 2012 - The St. Regis Bahia Beach Resort is delighted to announce the appointment of Tiago Sarmento as Director of Sales and Marketing for the prestigious resort located in Puerto Rico. Sarmento will oversee group and leisure sales initiatives as well as marketing and advertising activities for the highly acclaimed luxury resort that recently earned AAA's coveted Five Diamond rating.
“I am delighted to welcome Tiago Sarmento to the team,” stated General Manager Terry Bechtold. “His track record is impressive, and past successes in driving substantial sales results and innovative marketing initiatives combined with his remarkable background in luxury hospitality make him ideally suited to lead our sales and marketing efforts. I look forward to working with Tiago and our wonderful staff to carry on the resort's position as the leader of luxury in the Caribbean for many years to come.”
Sarmento brings an extraordinary background in luxury hospitality to his new role at the property. Prior to joining The St. Regis Bahia Beach Resort, he held the title of Director of Sales and Marketing for The St. Regis Tianjin, China, where he drove myriad successful marketing initiatives from launching the first ever Fashion Week in Tianjin to pioneering food and beverage social media campaigns. He also served as Director of Sales and Marketing for The St. Regis Mexico City since its preopening in 2008. Sarmento has a deep knowledge of and experience with Starwood brands in addition to St. Regis as well, having joined the hotel company over a decade ago. With Starwood, he has also worked as the Director of Sales and Marketing for Hotel Marques de Riscal, Spain, the Frank Gehry masterpiece and internationally renowned hotel. Additional experience includes roles at The Sheraton Lisboa Hotel & Towers, Portugal; The Luxury Collection Turnberry, Scotland; The Westin La Quinta Golf Resort, Marbella Spain; and The Sheraton Brussels Hotel & Towers, Belgium.
Sarmento is a graduate of the Glion Hotel School with a Bachelor of Arts in International Hospitality Management and he is fluent in four languages, including Portuguese, French, Spanish, and English.
The St. Regis Bahia Beach Resort is set on 483 pristine acres in the first and only Gold-certified Audubon Signature Sanctuary in Puerto Rico. Designed by acclaimed architectural firm Hill Glazier, the resort boasts 139 luxuriously appointed guest rooms, including 35 suites with private terraces offering spectacular ocean views as well as 25 private St. Regis Estate Homes. The magnificent resort offers St. Regis' legendary Butler Service and features a 10,000 square foot Remède Spa and an ocean-front golf course designed by Robert Trent Jones Jr. in addition to Jean-Georges' Fern. Combining Puerto Rico's timeless natural beauty and rich colonial history, The St. Regis Bahia Beach Resort's arrival on the shores of Puerto Rico has forever changed the landscape of luxury travel in the region. For more information on The St. Regis Bahia Beach Resort visit www.StRegis.com/PuertoRico.
For more information, please contact: Meg Connolly, Meg Connolly Communications, 212.505.8200 or [email protected].
About St. Regis Hotels & Resorts
Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at over 30 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis Hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. From Bal Harbour to Bangkok, Saadiyat Island to Shenzhen, the St. Regis brand caters to a new generation of luxury travelers and continues to thoughtfully build its portfolio in the most sought after destinations at the heart of today's grand tour. Plans for the brand to expand its legacy include much-anticipated St. Regis Hotels & Resorts in the Riviera Maya and in Asia, where St. Regis has announced plans to open hotels in Changsha, Chengdu, Kuala Lumpur, Lijiang, Nanjing, New Delhi and Zhuhai. Additionally in Europe, Africa and the Middle East, St. Regis will continue to expand in Abu Dhabi, Amman, Dubai and Mauritius. For more information on St. Regis Hotels & Resorts, please visit www.stregis.com, to explore our recent debuts visit www.stregis.com/newgrandtour and for the privilege of residential ownership, please visit www.stregis.com/residences
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