Flip.to Lands Hospitality Dealmaker, Debi Moses, as Senior Director of Sales, Americas
Seasoned hospitality sales executive to lead Americas sales effort for hotel brand advocate platform Flip.to
November 2, 2012 - Flip.to, a brand advocate platform that helps hotels turn their guests into advocates, announced today that well-known hospitality dealmaker Debi Moses has joined its team as Senior Director of Sales, Americas.
Moses has a wealth of knowledge about hotel sales, marketing, and electronic distribution. In her prior roles, she led exceptional sales teams that generated millions of dollars in annual revenue. She is a known leader in the hospitality sales sector, and has a proven track record of leading highly successful teams of driven salespeople.
“Throughout my career, I have looked for new products that I feel fit a need that hotels don't even know they have. Flip.to is that next product for me,” said Moses. “The product really opens up the social conversation for hotels and allows them to reach beyond their current fans and communicate with the social networks of their guests. This broadens their reach not only on social networks, but also all aspects of their online marketing efforts.”
Most consumers inherently trust the opinion of friends, relatives and colleagues in their social network far more than traditional advertisements. Flip.to taps into that sentiment, transforming hotel guests into a huge, enthusiastic and trusted marketing force. Each guest on average has well over 100 social connections, leading to brand advocates that have a long reach, make strong brand connections and in turn, generate a measurable uptick in booked room nights that Flip.to tracks.
“Debi has a proven track record of driving sales,” said Ed St.Onge, President, Global Sales & Marketing for Flip.to. “Her relationships and experience, along with her ability to build teams, will help us grow our customer base significantly.”
To find out more about Flip.to, please contact Edward St.Onge at [email protected] or visit www.flip.to.
About Flip.to Flip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in early 2010, Flip.to is generating substantial ROE (return on engagement) and ROI (return on investment) for hotels around the world. Find out more at www.flip.to
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
