STR Reports US Hotel Occupancy Drops for Week Ending November 3, 2012
Occupancy Drops 2.5% and ADR Increases 1.2% to US$104.40
November 12, 2012 - The U.S. hotel industry experienced mostly negative results in the three key performance metrics during the week of 28 October-3 November 2012, according to data from STR.
In year-over-year comparisons, occupancy fell 2.5 percent to 57.7 percent, average daily rate was up 1.2 percent to US$104.40 and revenue per available room decreased 1.3 percent to US$60.22.
“Hurricane Sandy affected many key East Coast markets in the U.S., as well as across the country,” said Brad Garner, COO at STR. “Many travelers across the country were stranded due to airport closures along the East Coast. New York City saw relatively favorable results in spite of the storm. Halloween, which fell on a Wednesday this year, also affected the weekly performance, putting a damper on group travel for the week.”
The hurricane made landfall on Monday, 29 October.
Among the Top 25 Markets, Los Angeles-Long Beach, California, reported the largest occupancy increase, rising 8.1 percent to 75.0 percent. Four markets reported double-digit occupancy decreases: Washington, D.C. (-25.8 percent to 51.7 percent); Boston, Massachusetts (-19.7 percent to 63.1 percent); Norfolk-Virginia Beach, Virginia (-10.7 percent to 41.5 percent); and St. Louis, Missouri-Illinois (-10.4 percent to 57.6 percent).
San Diego, California, achieved the largest ADR increase, rising 13.2 percent to US$137.17, followed by Los Angeles-Long Beach with a 12.6-percent increase to US$142.04.
Four markets reported double-digit RevPAR increases: Los Angeles-Long Beach (+21.7 percent to US$106.54); Detroit, Michigan (+15.8 percent to US$51.54); San Diego (+13.3 percent to US$88.10); and Anaheim-Santa Ana, California (+11.7 percent to US$77.01).
Washington, D.C., experienced the largest ADR (-16.0 percent to US$127.99) and RevPAR (-37.6 percent to US$66.18) decreases for the week.
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