Nor1 Expands Global Operations to Asia Pacific

Hires Allan Taylor as VP of Business Development for the Region

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. May 31, 2013

Santa Clara, CA / Singapore - May 31, 2013 - Nor1, the technology leader in Upsell solutions, today announced the expansion of its global business development organization to Singapore, which is to be led by Allan Taylor . Allan recently joined the Silicon Valley-based company as Vice President Asia Pacific - Business Development. The move is in response to growing demand in the region for Nor1's suite of data-driven Upsell solutions.

Allan joins Nor1 from IDeaS, where he was Managing Director - Greater China, focused on the setup and development of its regional structure across the Peoples Republic of China, Hong Kong, Macau and Taiwan. Allan brings more than two decades of successful regional, international and global sales and marketing experience across the hospitality industry.

“Establishing regional headquarter operations in Singapore enables us to better develop and service our hospitality partners and business relationships. We have noted an early adoption level across the region of our unique product portfolio as it is already providing great returns on investment to our partners. Allan's knowledge, proven leadership and ability to generate new business, as well as the depth of his relationships across the region, make him ideally suited to help Nor1 and our customers achieve great results in this new and emerging market,” said Ravneet Bhandari, Chief Commercial Officer for Nor1, Inc.

“Nor1 has a very clear vision for the future and a fantastic leading edge technology platform that I feel all our partners will benefit from in the future. I'm excited to be a part of the team that will help turn this vision into reality," said Allan Taylor.

About Nor1, Inc.
Nor1, Inc. is the technology leader in Upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, Carlson Rezidor and Kempinski Hotels. Nor1's patented, dynamic decisions intelligence engine, PRiME®, powers Nor1's scalable upsell platform including its signature eStandby Upgrade® and the FrontDesk Upsell™.

With offices in Singapore, Frankfurt Germany and San Jose del Cabo Mexico, Nor1's footprint is growing quickly with hospitality partners using its signature eStandby Upgrade® solution across six continents, 70+ countries, 500+ cities and 30+ currencies.

Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.