Aloft in Coral Gables Announced for January 2016

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. January 30, 2014

January 30, 2014 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced today that its Aloft brand will debut in Coral Gables as part of a sleek, new mixed-use development. When it opens in January 2016, Aloft Coral Gables will be the eighth Aloft in Florida and will feature 137 spacious, loft-like rooms, urban-inspired design and a vibrant, social atmosphere. Following the August 2013 opening of Aloft Miami-Brickell, Aloft Coral Gables is the second Aloft hotel project owned and managed by a joint venture between Sunview Companies and HES Group.

“We look forward to introducing Aloft to the Coral Gables community, where it will appeal to savvy, next gen travelers and area residents alike with its distinctive design, innovative music programs and active social scene,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Aloft continues its explosive growth, amid rising demand for the brand's innovation and style, in Florida and worldwide.”

Centrally located at 2524 LeJeune Road, Aloft Coral Gables will anchor a highly anticipated, mixed-use occupancy development that will also include retail shops and an upscale restaurant. Minutes from Miami International Airport, the new Aloft Coral Gables is poised to capitalize on the neighboring offices of numerous Fortune 500 businesses and is a short distance from major draws like the Port of Miami, Vizcaya, Coconut Grove, and sunny South Beach. Just a block away from the historic Miracle Mile, guests will enjoy walking to a myriad of shopping, gallery, theater, and restaurant options. Hotel amenities will include a striking W XYZ®bar featuring live acoustic music, an outdoor Splash pool, 24-hour RE:charge gym, and 600 square feet of flexible meeting space, ideal for both business meetings and social gatherings.

“We are delighted to open our second Aloft hotel in partnership with Sunview Companies and HES Group, as we rapidly expand the brand across Florida and throughout North America,” Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Aloft Coral Gables will offer an entirely fresh perspective on lodging with its urban design, unique lifestyle programming and social atmosphere.”

“It is an exciting time to be in Coral Gables. We are thrilled to be joining the community, and continuing our partnership with Starwood Hotels in our next Aloft-branded venture,” said Pedro Villar, CEO, Sunview Companies.

“The mix of Aloft's modern style set amongst Coral Gables' historic architecture really speaks volumes about the kind of experience that awaits our guests,” said Francisco Arocha, CEO of HES Group.

The Aloft brand's innovative and exclusive initiatives set it apart - from technology-driven keyless Check-In, the only mobile check in that allows guests to completely bypass the front desk, to its design-led focus including a recent exclusive partnership with Design Within Reach (DWR); and the Live at Aloft Hotels music programming in the W XYZ® bar - Aloft delivers an authentic and vibrant guest experience.

With more than 75 hotels in 14 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design.