STR Reports US Hotel Occupancy Increased for Week Ending February 1, 2014
Occupancy Up 1.0% to 54.0% and ADR Up 3.7% to US$110.61
February 10, 2014 - Smith Travel Research The U.S. hotel industry posted positive results in the three key performance measurements during the week of 26 January through 1 February 2014, according to data from STR.
In year-over-year measurements, the industry's occupancy increased 1.0 percent to 54.0 percent. Average daily rate rose 3.7 percent to finish the week at US$110.61. Revenue per available room for the week was up 4.7 percent to finish at US$59.74.
Among the Top 25 Markets, Atlanta, Georgia, reported the largest occupancy increase, rising 10.4 percent to 66.0 percent, followed by Denver, Colorado, with an 8.1 percent increase to 65.8 percent. New Orleans, Louisiana (-14.7 percent to 60.5 percent), reported the only double-digit occupancy decrease.
New York, New York (+30.3 percent to US$251.04) and San Francisco/San Mateo, California (+11.4 percent to US$173.82), achieved the only double-digit ADR increases during the week.
New Orleans (-50.3 percent to US$143.80) reported the only double-digit ADR decrease for the week.
Three markets experienced RevPAR growth of more than 15 percent: New York (+24.0 percent to US$173.06); San Francisco/San Mateo (+19.4 percent to US$129.76); and Orlando, Florida (+15.3 percent to US$83.11).
New Orleans (-57.6 percent to US$87.03) reported the largest RevPAR decrease for the week.




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