STR Reports US Hotel Occupancy Up for Week Ending March 8, 2014

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. March 17, 2014

March 17, 2014 - Smith Travel Research The U.S. hotel industry posted positive results in the three key performance measurements during the week of 2-8 March 2014, according to data from STR.

In year-over-year measurements, the industry's occupancy increased 2.1 percent to 64.0 percent. Average daily rate rose 4.8 percent to finish the week at US$114.85. Revenue per available room for the week was up 7.1 percent to finish at US$73.52.

Among the Top 25 Markets, Atlanta, Georgia, achieved the largest occupancy increase, rising 15.8 percent to 72.9 percent, followed by Denver, Colorado (+13.0 percent to 78.3 percent), and Dallas, Texas (+12.8 percent to 73.5 percent). New Orleans, Louisiana, fell 10.4 percent in occupancy to 79.0 percent, reporting the largest decrease in that metric.

Three markets achieved double-digit ADR increases: Nashville, Tennessee (+15.3 percent to US$118.84); Atlanta (+10.8 percent to US$95.06); and Denver (+10.6 percent to US$110.79). Washington, D.C., fell 4.1 percent in ADR to US$152.41, posting the largest decrease in that metric.

Four markets experienced RevPAR increases of more than 15 percent: Atlanta (+28.3 percent to US$69.29); Nashville (+25.5 percent to US$93.64); Denver (+25.0 percent to US$86.77); and Dallas (+18.2 percent to US$70.87). Washington, D.C., fell 8.1 percent in RevPAR to US$97.72, reporting the largest decrease in that metric.