Travaasa Experiential Resorts Appoints Adam Hawthorne as President
July 11, 2014 - Travaasa Experiential Resorts, a leading collection of destination spa resorts, is pleased to announce the promotion of Adam Hawthorne to President. In his new role, Hawthorne will be responsible for the overall performance of existing Travaasa properties as well as future additions to the hospitality portfolio.
Formerly the director of marketing and revenue, Hawthorne has been an integral part of Travaasa's growth since joining the company in 2012. During his tenure with the innovative brand, the company has completed a number of capital renovation projects, refined the product offering for consumers and has increased overall profitability. Hawthorne previously served in key roles with Preferred Hotel Group.
“Adam has been a pivotal part of Travaasa's growth and success since joining the team,” explained Gabe Finke, CEO of Amstar, which owns Travaasa Experiential Resorts. “In addition to his leadership skills, strategic marketing initiatives and management-style, Adam has a tremendous amount of dedication to evolve the Travaasa brand,” he continued. “I have complete confidence in his work and the direction of Travaasa under his leadership.”
With two award-winning resorts - one in Austin, TX and a second in Hana, HI, Travaasa anticipates continued growth to its portfolio with additions echoing the brand's vision to offer unique local experiences that align with Travaasa's five pillars: adventure, culinary, culture, fitness and spa/wellness.
Travaasa® Experiential Resorts is a collection of destination resorts and spas, uniting a variety of customizable experiences with spectacular natural locations. Extensive, diverse programming is developed around the brand's five pillars: adventure, culinary, culture, fitness and wellness. Travaasa strives to educate and inspire by incorporating local and regional elements from each destination to create an authentic experience. The Travaasa portfolio currently includes two properties: Travaasa Austin, a top ranked Austin, Texas hotel which opened in May 2011 in Texas Hill Country and Travaasa Hana, Maui, a Maui resort that opened in June 2011.
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