Accor Expands Mercure Brand in UK
Accor Hotels has opened the doors to 24 new Mercure hotels across the UK
APRIL 11, 2007. The hotels with a total of 2511 rooms are owned by Moorfield Real Estate Fund who recently purchased the hotels from Macdonald Hotels. Mercure is Accor Hotels' mid and upper-mid market brand. Until today Accor Hotels have operated 2 Mercure hotels in the UK, Mercure London City Bankside and recently opened Mercure Brigstow, Bristol. This now creates a UK network of 26 Mercure hotels.
Mercure has established itself as a collection of hotels with character and individuality with strong ties to their local area. With almost 750 hotels worldwide, the strength of the brand's network has been in Continental Europe, Australia and Africa.
Each Mercure retains its own character and individuality but is reassuringly backed by the quality standards that come with an international hotel brand. A strong emphasis is placed on establishing a service that is always personal and warm and in the best traditions of hotel-keeping.
Special focus has been given by Mercure hotels to their restaurants with dishes giving high quality local products pride of place and complimented by the 'Les Grands Vins' Mercure wine list, a selection of carefully selected wines sold at prices that are affordable because of the brand's policy of applying small fixed margins.
Roger Smith, Director of Marketing and Distribution said "Mercure is a well established brand in Continental Europe and working with Moorfield has given us a great opportunity to introduce a substantial Mercure network into the UK. With its reputation for good service, good food, and excellent 'Les Grands Vins' we believe that the Mercure brand will add another dimension to the hotels we shall now be managing."
Examples of hotels acquired by Moorfield Real Estate Fund and being converted to the Mercure brand include The Castle Hotel, Windsor; Queens Hotel, Cheltenham; Holland House Hotel and Spa Cardiff and Ardoe House Hotel and Spa, Aberdeen.
Accor already has 97 hotels with a total of 14,111 rooms in the UK, comprising of 2 Sofitel, 30 Novotel, 2 Mercure, 47 Ibis, 6 Etap Hotel and 10 Formule 1.
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