ReviewPro Releases its 2015 Top Luxury Hotel & Brand Report
BARCELONA, SPAIN - November 17, 2015 - ReviewPro, world-leaders in Guest Intelligence Solutions for the hospitality industry, has published its Top Luxury Hotel & Brand Report for the second year running. The company analyzed almost two million online guest reviews published during 2014, evaluating a total of 2,330 properties that pertain to 117 luxury brands worldwide.
The report showcases the top brands and individual hotels based on the Global Review IndexTM (GRI), the industry standard online reputation score, calculated from guest reviews from 161 online travel agencies (OTAs) and review sites in 45 languages. Besides overall guest satisfaction scores (GRI), the report also evaluates guest satisfaction performance for service, value, cleanliness and location.
Key findings revealed:
• In terms of overall online guest satisfaction, Olare Mara Kempinski, Masai Mara (GRI 99.0%) was the best performing Individual Luxury Hotel, Library Hotel Collection (GRI 95.3%) the best performing Small Luxury Brand and Belmond (GRI 93.0%) the best performing Large Luxury Brand.
• The average GRI of the Top 25 Small Luxury Brands was 92.2%, 4% higher than the GRI of the Top 25 Large Luxury Brands (89.1%).
• The luxury hotel segment experienced a 36% surge in the total number of online reviews from the previous period (1,947,060 versus 1,429, 779).
• Luxury hotel guests wrote on average 836 reviews per year per hotel, 80% of which were positive.
• TripAdvisor continued to be the largest online review source for luxury hotels, generating 28% of total reviews. Booking.com overtook Facebook to become the second largest review source, more than doubling review volume within the year.
RJ Friedlander, CEO of ReviewPro said, “We are pleased to recognize the top performing individual luxury hotels and brands in our 2015 report. This industry focused study showcases the most successful properties and groups across the globe that set the standard for delivering unforgettable experiences, as reflected in their online guest satisfaction scores.”
To download the full report click here or to view the infographic click here.
Media Contact:
Fiona Gillen
VP of Marketing
ReviewPro
press@reviewpro.com
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
