Gravy Teams with ROIchecker to Launch VisitCast™, the First Solution That Precisely Predicts Foot Traffic for Property-Profit Optimization

Solution Helps Hotel Restaurants Manage Operational Costs via Predicting Staffing and F&B Needs for Individual Stores Based on Local Event & Activity Attendances.

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. November 18, 2015

Leesburg & Vienna, VA., November 17, 2015. Gravy, the only location-based behavioral analytics provider unlocking customer interests based on verified local event attendances, and ROIchecker, the first predictive analytics solutions provider to manage event-driven incremental sales in the restaurant industry, today announced the launch of VisitCast™. The solution helps hospitality restaurants increase profitability by predicting foot traffic through visit analysis tied to historical and future events and activities customers attend around individual properties. The partnership combines Gravy's GOLD local insights and context platform with ROIchecker's proprietary data modeling analytics, giving clients the ability to know when foot traffic will peak and when it will lag to adjust to fluctuations and optimize profit.
Unpredictable customer flow has been historically one of the main obstacles for restaurant operators to maintain profitable operations. Now, with VisitCast, built on Gravy GOLD'S historical and upcoming local events and activities data and its AdmitOne™ event and place attendance verification, operators have visibility into what has, what is, and what will be happening around property locations that impact foot traffic and sales. These unprecedented insights empower operators to know when customers will be attending upcoming events, enabling them to plan ahead for everything from staffing to F&B purchases and even operating hours.
“Having high fixed cost operations, restaurant operators like me are limited in the number of decisions we can make to optimize profits,” said Kris Diemar, CEO and Owner, Smokehouse Live. ”VisitCast will go a long way to drive down operating costs and increase customer satisfaction.”
“Optimizing operations based on store traffic is paramount to success,” said Jeff White, CEO, Gravy. “Gravy and ROIchecker's delivery of the knowledge of where customers will be, lets restaurant properties proactively manage operations-to-traffic. Imagine the power of learning that local high school basketball games and local concerts typically drive store visits, and always knowing exactly when and where similar events are about to occur.”

-more- “With 5% industry wide forecasted net profits and an expected 1.6% sales growth, restaurants face mounting pressures to compete and win,” added Lucas E. Wall, CEO and Founder, ROIchecker. “We can now add location-based behavioral analytics and Gravy's patented geo-fencing technology to increase the visibility of sudden changes in foot-traffic. It's extremely rewarding to be working with Gravy helping leaders in this space know what to anticipate and how to affect positive change on sales and operations.”